West Lake Home Furnishings Ltd. free essay sample

West Lake Home Furnishings Ltd. Composed Analysis and Communication II Instructor Submitted by Section-D 2/08/2008 Date: May 30, 2007 To: Charles Bowman, CEO, West Lake Home Furnishings Ltd. , Ontario, Toronto. From Subject: Advice on whether to acknowledge the proposal of diminishing the cost of mark item to $29. 99 for a year. This report is a rundown and examination of current circumstance on West Lake Home Furnishings Ltd. (WLHFL) The investigation depends on the essential goal of financial aspects that is benefit augmentation. In view of the current pattern of shopper pay and inclination it is suggested that WLHFL ought to acknowledge the proposal to diminish the unit retail cost to $29. 99. As an understudy of WIMWI, I thank you for giving chance to find out about the circumstance at WLHFL. This has shown me a great deal. Official SUMMARY Whether to acknowledge the proposition of one of the retailers, to diminish the cost to $29. 99 by WLHFL, in this manner boosting the deals, must be assessed on the fundamental goal of financial aspects of a firm. We will compose a custom paper test on West Lake Home Furnishings Ltd. or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The principle goal of the firm is to boost the benefit. So as to achieve this at retail cost of $29. 9, amount of deals should increment to a considerable level. The current circumstance at Canada, higher extra cash with Boomer populace and marked down value prompts more appeal of amount are agreeable to higher amount of deals. The proposition guarantees the necessary amount of deals. Consequently, tolerating the proposition is suggested. Word Count: 107 Table of substance SITUATION ANALYSIS.. 1 THE PROBLEM STATEMENT†¦. Alternatives 2 CRITERIA FOR EVALUATION 3 EVALUATION OF OPTIONS.. 3 RECOMMENDATION. 6 ACTION PLAN.. Display 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. I EXHIBIT-2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ii EXHIBIT-3†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ii EXHIBIT-4†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. iii SITUATION ANALYSIS Outlook of Lighting and light apparatuses industry in Canada The market for Lighting and light installations in Canada hushes up serious. There is huge number of firms having little piece of the overall industry. Subsequently, this market can be considered as a Monopolistic rivalry. Item separation empowers West Lake Home Furnishings Ltd. WLHFL) to contend with different firms in three territories: item quality, cost and advertising. Value assumes a significant job To affect value, the greater part of the organizations have redistributed creation to Asia, particularly China. There are two new contestants in 2006, suggests that still in the market there is degree for winning. Value assumes a significant job. It is reflected by normal costs for home outfitting things had tumbled down during 2002 to 2006 yet deals had developed at 6. 1% of intensified normal development rate. Customers in Canada Consumers in Canada are at the Esteem and Esthetic needs level (see Exhibit 1). Because of which buys from huge â€Å"big-box† retailers get disparaged. This makes enormous retailers in a deliberately significant situation for the maker like WLHFL. Noteworthy pattern which is at advantage for the business is the Baby Boomer; they are currently having higher extra cash and interest for home decorations. Show 2 recommends that Boomers’ winning will top in 2015 for the Early Boomers (conceived from 1945 to 1954) at $90,000 per family unit, and in 2025 for the Late Boomers (conceived from 1955 through 1964) at $106,000. Current circumstance of WLHFL Sales Boost Thinking about the proposition of one of the main three discount clients, Sales support is clear as WLHFL will get the noticeable rack space. In any case, we have to exchange off between boosting deals and diminishing retail cost of mark item for all organizations. Target of the firm The primary goal ought to be augmenting the benefit. To augment the benefit, WLHFL should set a cost and amount where the minor income approaches the minimal expense . The display 3 shows the diagram at the yield and cost in since quite a while ago run for a firm in Monopolistic rivalry. Significant deterrent The significant deterrent in the cost augmentations are higher stock as much as $1. 6 million, increment up to 20% in Sales, General, Administrative costs (SGAE) and increment up to 150% in Shipping and Warehouse. Issue Statement Whether WLHFL ought to acknowledge the proposition of lessening the retail cost of a mark line of embellishing lights from $69. 99 to $29. 99 for a time of one year? Choices 1. Acknowledge the proposition to decrease the retail cost to $29. 99. 2. Reject the proposition to decrease the retail cost to $29. 99. Rules for Evaluation 1. Benefit amplification of WLHFL This is the essential basis as the ramifications on the conduct of the WLHFL can be sensibly precise and keep away from superfluous logical ramifications. 2. Impact on Large Chain Retailer’s relationship After assessing the essential basis, assessing this model will have a drawn out impact on business of WLHFL. 3. Impact on Cash streams of WLHFL for the year 2007 This is a critical basis yet can be viewed as simply in the wake of assessing the Retailers’ reaction to the adjustment in unit retail deal cost. Assessment of Options 1. Acknowledge the proposition to decrease the retail cost to $29. 9. 1. Benefit amplification of WLHFL As appeared in the display 3, to achieve the benefit augmentation minor income ought to be equivalent to minimal expense. However, because of absence of complete data about the all out interest in Canada for lighting and light apparatuses, a large portion of the estimations are approximated. The situation I proposes that there is significant in crement in the net income and consequently benefit expansion is accomplished. 2. Impact on Large chain Retailer’s relationship By tolerating the offer, the Retailer who has proposed the offer will keep on working with us. Buyers for the most part incline toward enormous retail ties to buy Home outfitting items, this move will guarantee that we stay in the business with great size of piece of the pie. The discounted value data to different retailers just as the buyer will reach in a matter of moments. What's more, henceforth WLHFL will be compelled to decrease the retail cost for the wholesalers as well as for customers, who buy at retail location or potentially by means of web. This thusly will have solid positive effect on Cash stream. 3. Impact on Cash stream of WLHFL for the year 2007 Taking a gander at show 4, the income of the organization with tolerating the offer can bring about two situations. One, in which the business develops as envisioned and second business develops at decreased foreseen rate. These are appeared as Scenario I and Scenario II individually. It has been seen that Scenario II prompts misfortune. In any case, there is a motivating force to think about the Scenario I. The high discretionary cashflow with Boomer populace and decrease in cost builds interest for the item guarantees that Scenario I is more likely than II. 2. Reject the proposal to decrease the retail value t $29. 99. . Benefit amplification of WLHFL By dismissing the offer, at present creation level of WLHFL isn't at the benefit boost level. That is still there is a chance of selling more items and augmenting benefit. There are two new participants in 2006 which are explicitly concentrating on this chance. As opposed to, they get the chance, WLHFL should snatch the chance. 1. Imp act on Large chain Retailer’s relationship Retailer who made the proposition will be hesitant to give better retire space thus do different retailers, as the volumes gave by WLHFL are not high. Because of this, there is less chance of coming to the consumer’s mind. Consequently, there isn't expectation of development in deal in long haul. Indeed, even there is a likelihood that the retailer can buy straightforwardly from Chinese maker which can be profited at less expensive cost. Opportunity cost is high, and henceforth dismissal to offer isn't suggested. 3. Impact on income of WLHFL for the year 2007 If the WLHFL develops at normal 10%, at that point there is certain income. As retailers won't offer the better rack space, it is hard to achieve. Likewise, because of new participants and additionally retailers themselves buys straightforwardly from Chinese maker will power to lessen the cost. At this creation level, decrease in value implies negative income. Proposal Evaluating the alternatives recommends tolerating the proposition of lessening the retail cost of a mark line of ornamental lights from $69. 99 to $29. 99 for a time of one year. Activity Plan †¢Communicate to the retailer about the acknowledgment of offer. †¢Communicate to different retailers about the decrease in cost and haggle on increasing better rack space, lesser edge and more volume. Keep the working capital prepared, to deal with the high stock level. †¢Prepare an anticipated creation amount and mastermind the assets as needs be. Word tally: 1098 Exhibit 1: Different stages in need order. Adjusted from Maslow’s Hierarchy Needs. Show 2: Boomers have earned more at each age than earlier ages Source: http://www. mckinsey. com/mgi/distr ibutions/Impact_Aging_Baby_Boomers/slideshow/slideshow_2. asp Exhibit 3: Output and Price over the long haul for Monopolistic Competition. Source: Cowell, F A. (Dec. 2004). Microeconomics: Prin

Mean Girls Movie Review free essay sample

This film is one of the better high schooler comedies I have viewed. Cady Heron (Lindsay Lohan) is a 15-year-old young lady who is going to secondary school just because, in the wake of being self-taught for as long as she can remember. Cady’s first companions are Janis Ian and Damien, school pariahs. Janis and Damien caution Cady about the Plastics, the affected well known young ladies comprising of Regina George (Rachel McAdams), Gretchen Weiners (Lacey Chabert), and Karen Smith (Amanda Seyfried). Cady is then welcomed to sit at the Plastic’s sacrosanct table where she is welcome to join their inner circle and Cady’s companions empower it so they can find and control the plastics. Janis, Damien and Cady at that point concoct an arrangement to demolish Regina George’s (The â€Å"Queen Bee†) life. Lindsay Lohan plays Cady, the principle character in Mean Girls. Lindsay played her character greatly in this film, and her look fit the character she was playing. We will compose a custom paper test on Mean Girls Movie Review or then again any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page All the on-screen characters in this film were exceptionally cliché, for instance, all the plastics were gorgeous and thin while the ‘girls who eat their feelings’ are largely not as alluring and overweight. The setting on this film wasn’t that tremendous, yet it should seem as though a normal secondary school so it fit it very well. The camera work utilized in this film was exceptionally astute; they shot from great edges and moved around the set well. The ensembles in this film were additionally exceptionally cliché. For instance, the plastics could just wear certain things of attire on specific days and consistently wore tight tops and short skirts. The content of this film was the most significant element as it was outrightly ridiculing young factions and had bunches of snide cleverness. I altogether appreciated this film and would give it a rating of 8. 5/10. I would prescribe this film to individuals who appreciate films with a very comedic content and high school subjects. My solitary admonition is that is exceptionally politically erroneous, it ridicules subjects, for example, homophobia, bigotry and victimizes overweight individuals.

State Curriculum and Standards for the State of South Carolina Essay

State Curriculum and Standards for the State of South Carolina Compared and Contrasted to the State of North Carolina - Essay Example It depends on a way of thinking of educating and discovering that is steady with ebb and flow investigate, commendable practices, and national norms. In South Carolina Educational plan gauges has been changed into Scholarly norms came into power in 2004. This is a norms report plans to meet understudies and their folks desires. As per the South Carolina Educational Accountability Act of 1998, the motivation behind scholastic norms is to give the premise to the advancement of nearby educational plans and statewide appraisal. To some entent, these two archives are comparable as they specify the essential measures broadly acknowledged. In North Carolina the Standard course of study include: Arts Education, Computer/Technology Skills, English Language Arts, Guidance, Healthful Living, Information Skills, Mathematics, Second Languages, Science, Social Studies, Workforce Development, Dance and Music Education. The Curriculum of South Carolina incorporate less subject covering just English, Foreign Language, Health and Safety, Mathematics, Physical Education, Science, Social Studies, Visual and Performing Arts fields. In this way, North and South Carolina have diverse arrangement of subjects as indicated by their state principles. It ought to be referenced that today innovative proficiency is a vital piece of a state funded school instruction. Regardless of whether access to mixed media PCs and the Internet are real factors for all understudies, state and national instructive foundations, proficient associations and partnerships perceive the quickness of advancing proper joining of innovation in K-12 study halls. That is the reason in the two expresses a specific consideration is paid to innovation norms for understudies and educators which include: woven into educational program gauges, 1 unit of Computer Science required for graduation in South Carolina, and Computer-Technology Skills in North Carolina. For instructors the norms are the equivalent for both state (ISTE establishment measures in State Technology Plan). Both of the states perceive four levels: 1 - Standard level; 2 - Knowledge and Skills level; 3 - Performance Descriptor level; 4 - Grade Level Example. The reason for the North Carolina Standard Course of Study is to ensure that all understudies have equivalent access to a similar essential educational program. On the off chance that government funded instruction is a road to rise to circumstance, exclusive expectations must be set for all understudies. The Standard Course of Study doesn't try to endorse how schools ought to arrange themselves or how instructors ought to educate. Or maybe, the educational program sets gauges against which schools and instructors may pass judgment on their prosperity. As opposed to South Carolina gives progressively exact consideration to the inquiry how schools ought to arrange themselves so as to assist understudies with achieving their objectives. The North Carolina ABCs Accountability Plan builds up execution gauges which determine the degree of capability an understudy must reach so as to have fulfilled explicit substance guidelines in indicated branches of knowledge. These presentation guidelines are pointers of capability for those substance territories that are tried. Today, be that as it may, the test of instruction is to plan understudies for a quickly evolving world. As per gauges received in South and North Carolina understudies ought to be set up to: contend in a worldwide economy, comprehend and work complex correspondence and data frameworks,

Effects of Teenage Pregnancy essays

Impacts of Teenage Pregnancy expositions The elevated level of high school births keeps on making various issues for social administrations, guardians and general society on the loose. Toward the start of another century, lessening young childbearing stays a test to social researchers, specialist organizations and open authorities. An association named, The National Campaign to Prevent Teenage Pregnancy, have given measurements recorded on the web. The exploration is separated by singular states also. The general discoveries inidicate that birth rates have dcreased in the United States all in all , for six sequential years, (1992-1997). In 1997, the high school birth rate was 52.9% births per 1000 females ages 15-19. The year 1997, is the latest year for which information is accessible. This rate speaks to a siginificant 15% reduction since 1991. Althugh, the 1997 young birth rate is as yet higher than the 1986 pace of 50.2%, the least in the greater part a century. With an end goal to focus on a lower rate in high school p regnancy, the exploration from the accompanying psycholgists and creators giving important data; can give an away from of what stays to be done in the social, political and programs field. In a review finished in the Illinois High Schools, Grades 9-12, 1995) understudies were posed the accompanying inquiries with respect to sexual action and contaceptive use. first Question Have you at any point had sex? The study demonstrated 46% females and 51% guys said yes. A liitle over half of those understudies didn't utilize any type of preventative. (TNCTPTP) Every 31 seconds, a juvenile becomes pregnant and like clockwork one conceives an offspring in the United States The United States adolsecent birth rates is the most elevated among western Countries and around one million teenagers under 18 years old got pregnant. (Strong and Zabin , 1991) Those statitics are startling, however the more imporant measurement is just shy of half ... <!

Life and Crimes of Harry Lavender Essay Essays

Life and Crimes of Harry Lavender Essay Essays Life and Crimes of Harry Lavender Essay Life and Crimes of Harry Lavender Essay The Life and Crimes of Harry Lavender is offense novel about cutting edge Australian life. composed with all the vagueness and good enlightenment of most â€Å"who dun-nits â€Å" . It would seem that offense. what's more, sounds comparable offense. furthermore, sells like offense. in any case, - it’s Literature! Its Opening is a debasement of the class †an inversion of standpoint as we are tricked into accepting this is your regular male private oculus ( P. I. ) . The capacity inversion †a female in a conventional male commanded field ; grown-up females can make everything work powers can make †challenges the generalizations of customary offense fiction. Reason: ( subjects. concerns. issues boss ideas†¦. ) 1. To understand topographic point - Sydney. Marele Day had burned through four mature ages going the universe and when she returned to Sydney perceived its specific intrigue and feeling. She got resolved to form a book about it and its specific plea. a ) Find notices to Sydney. ideal and troublesome. * what features are accentuated? * In total how does Day show Sydney? * what are the connections with the days gone by? * what is implied by the â€Å"facade of Sydney’ ? 2. Corruptness and instinct V integrity and trust. 3. Outcome of building - have we gotten dehumanized? Will building return over from universes? * What is the connection among mankind and designing? 4. Separation - Most of the characters are detached in some way. * Find whatever number outlines of detachment as could be allowed. * What generally speaking comment is made about confinement? * Is there an association among it and designing? II. Procedure 1. Day utilizes a cluster of the strategy of present day twenty-four hours motion pictures †especially the â€Å"black and white† scenes on Harry Lavender. How is he depicted? He is extremely degage and removed. We the crowd get the chance to see and hear what Claudia is non disconnected to. Be these mixtures from the book Mark Banister was making? 2. Comment on Claudia Valentine’s Phrasingã ¾ Claudia talks in the method of a hard-chomped experienced Private Investigator ( P. I. ) . trickiness. garrulous. strutting. now and again new ( saucy ) and now and then lingua in cheek. â€Å"Live quick. dice juvenile. also, go forward a gorgeous corpse† ( 22 ) â€Å"I was modifying automobiles more every now and again than I changed my underwear† ( 101 ) â€Å"But it’s one â€Å"It’ll be dead terminal on the off chance that you don’t. Presently move† ( 162 ) Word Play Double entendre ( planning ) â€Å"It must hold been a works. † â€Å"A lavender works. † ( 126 ) â€Å"Terminal illness† ( 6. 17. 20. â€Å"Alter. ( 141†¦ â€Å"curse. pointer ( 143†¦ chest ( 55. â€Å"waiting for the engineers to give them another rental of life. or on the other hand potentially simply another rental. † ( 69 ) Humor â€Å"wit† â€Å"I delay for unabashed work powers to experience by and debris on their caputs ( 23 ) one of the previous and two of the last mentioned. what's more, the previous is former† her response to Steve sing her marital position. ( 27 ) â€Å"You put it off. Otto. you don’t cognize where it’s been. † â€Å"That’s the issue. † he groaned. it hasn’t been wherever as of late. ( 53 ) cultural critique â€Å"Divorced? † â€Å"Isn’t everybody? † ( 27 ) â€Å"I had made a mistake securing into an auto with an attentive policeman† â€Å"You youthful average folks are ever in a scramble. † she said pull offing a grinning. ( 45 ) â€Å"pollution and panpipes ( 54 ) . grown-up females ( 54 ) . quick supplement ( 68 ) à ¾

Giveaway THE COLLECTED SCHIZOPHRENIAS by Esmé Weijun Wang

Giveaway THE COLLECTED SCHIZOPHRENIAS by Esmé Weijun Wang This giveaway is sponsored by The Collected Schizophrenias by Esmé Weijun Wang. Schizophrenia is not a single unifying diagnosis, and Esmé Weijun Wang writes not just to her fellow members of the “collected schizophrenias” but to those who wish to understand it as well. In essays that range from using fashion to present as high-functioning to the depths of a rare form of psychosis, and from the failures of the higher education system and the dangers of institutionalization to the complexity of compounding factors such as PTSD and Lyme disease, Wang’s analytical eye, honed as a former lab researcher at Stanford, allows her to balance research with personal narrative. An essay collection of undeniable power, The Collected Schizophrenias dispels misconceptions and provides insight into a condition long misunderstood. We have 5 copies of  The Collected Schizophrenias by Esmé Weijun Wang to give away to 5 Riot readers! Just complete the form below to enter. This sweepstakes is open to residents of the United States (excluding Puerto Rico and all other US territories). Entries will be accepted until 11:45pm, June 13, 2019. Winner will be randomly selected. Complete rules and eligibility requirements available here. Sorry. This form is no longer available.

Beethovens Fifth Symphony - Free Essay Example

Beethovens fifth symphony is one of the best compositions of classical music and one of the most played symphonies (Schauffler, 1933). It was composed between 1804 and 1808 and first performed in 1808 at a concert in Viennas Theatre. At the concert, since it was performed late many people did not really get the music therefore its reception was not as expected. It was after E.T.A. Hoffman, wrote an interesting review of fifth symphony that the public started appreciating it. Some described it as a song of war time victory. It was thus used during World War II as a campaign tool by the allies. Beethoven was a significant musician and writer especially in the transition in the western music from classical to romantic eras. He was one of the best producers of classical music. He composed 5 piano concerts, 9 symphonies, 16 string quartets, one violin concerto and 32 piano concerts. He was good especially in instrumental music. He started music from a young age and moved to Vienna when he was twenty one years old to study music and thats where he became a pianist. He did not start out as a composer but first dedicated himself to studies and performance. He became a good instrumentalist and some people noticed his talent and offered financial support for his career. He first performed in Vienna one of his piano concertos. He also started publication of his works. After some of his symphonies between 1800 and 1803 he was regarded as one of the young influential composers in music. He continued to grow his music in terms of the depth of emotions, high level of originality and st rength of character. He also taught a few young people who took after him and composed their own music. After losing his hearing he reduced the level of performance at concerts but still composed music until his last days. Fifth symphony was one of Beethovens successful music that he composed. The style of this music was classical, mostly accompanied by many well played instruments. This song has elements in the popular culture such as rock and roll and disco versions. Beethoven describes the opening words as fate knocking at your door. The rhythm of the music is the most important part of it. It has four parts, also referred to as movements, that is, Allegro con brio or Sonata, Andante con moto, Scherzo Allegro and Allegro. The first part, Sonata, is a very powerful part since its the beginning of the song. It is one of the most famous rhythms in western music. It brings out a feeling of intensity, anxiety, suspense and mystery. It prompts the listeners to ask what the meaning is. For example, the oboe has a brief unaccompanied cadenza almost at the beginning of the recapitulation. The opening of this movement involves the horn which brings out the fate rhythm, followed by the violin which is softer and then accompanied by an even softer and lower strings. This movement is amazingly dramatic and melodious due to the change from dark trombones to the sweet woodwinds. It ends with a massive coda play. Many conductors have argued on how to play the first movement, some saying it should be allegro tempo, others think of a weighty treatment and others argue that it should have a slow tempo. The second part, Andante con moto is a lot calmer than the first movement, but also has a few grand moments. Two themes alternate in this movement, the first theme is sweet and melodious followed by the second forceful one. It opens with a unison play of violas and cellos, accompanied by double bases. It is then followed by a harmony of clarinets, violins, bassoons and bass which bring out the second theme. It has a lyrical theme which kind of resonates and reminds the listeners of the first theme. It ultimately expresses bliss. The scherzo allegro has a kind of free form or song form consisting of scherzo and trio or intermezzo. It is a forecast of the last movement and also shows a little of the drama in the first movement. It is seen as the climax of the symphony. The opening is accompanied by winds, returns to the main key C minor, then the horns follow and the music goes on. Beethoven recasts the theme in a completely new dynamic and orchestration. The fourth movement, allegro, is a uniquely surprising move as a lyrical theme is introduced and also another key, C major is introduced which is unusual. This movement expresses joy and victory. It ends the music in a joyful and celebratory mood. Fifth symphony uses a number of instruments; piccolo, 2 flutes, 2 bassoons, strings, timpani, 2 trumpets, 2 horns, 2 clarinets, 2 oboes, 3 trombones and a contrabassoon. These instruments bring out the standard orchestration. To elaborate this, in regards to brass, the music has two trumpets, three trombones (alto, tenor, and bass) and two French horns (E flat C). For woodwinds, two clarinets (B flat C), two bassoons, two flutes, one double bassoon, and one piccolo are used. In general, different instruments are used to bring out the orchestration. The instruments are in some occasions played simultaneously while in other cases they are played separately. For example contrabassoon and the trombones are only used in the final movement, while instruments such as the piano and horns are used in almost every movement. For example, in the second movement the violas and cellos are played in unison while as the first movement begins, only the horn is played. Fifth symphony uses C minor as the main which is very unique and make it a special form of symphony. The tempo of this song has proved to be a difficult one for most conductors. However it is recommended that each movement has its own tempo. The first movement, Allegro con brio, should have a tempo of 108 to the half note , the second movement has 92 to the eighth note, the third movement scherzo Allegro, should be 96 to the dotted half note while the forth movement Allegro should be 84 to the half note. Generally the song should be played at a tempo of 108BPM. The song also brings out a heroic and celebratory mood. The song was released shortly after Beethoven had lost his hearing ability. He said that it shall not bend or break me completely, which relate directly to his music which he describes the struggle as fate which knocks at the door. This song is kind of a narrative which he uses to show hes a hero. The heroic life struggle is described in the opening of the song in C minor to the transition to C major as the song comes to an end which shows a progression of emotions. The strong lyrics and instruments show power and nobility. When fifth Symphony was performed for the first time at Vienna, it did not attract the best reception. In fact there were many critics and negative reception. The orchestra failed to perform well and at some point the performance messed up and Beethoven had to start the song all over again (Robins, 1992). Critics such as Dionys Weber and others at the time described the song as a disappointment because the first movement began with what they regarded as discord. Others said it was absurd. Years later, most of them reversed their criticisms and spoke highly of the music. One of them E.T.A Hoffman, dedicated his review and analyzed Symphony and praised the instrumental work and C minor key. This changed peoples view and the song was played in various concerts and events. People have realized that fifth symphony was a song that not only brought out the emotions in the tone and tempo but also the way instruments were played conveyed an inspiring message. People have learnt the meaning o f the music and now receive it more positively. It is amazing how people changed their view of this amazing song and got to understand the music. It is also evident that Ludwig Beethoven had a lot of skill in composing music and singing. It is especially surprising how he uses C minor in his song which was also very hard for people to believe then. It is a perfect song that resonates with mood, instruments, captures peoples attention and also entertains which is one of the main aims of music. References: 1. Schauffler, Robert Haven (1933). Beethoven: The Man Who Freed Music. Garden City, New York: Doubleday, Doran, Company. p. 211 2. Landon, H.C. Robbins (1992). Beethoven: His Life, Work, and World. New York: Thames and Hudson. p. 149

How Gambling Can Grow Stronger Over Time - 1237 Words

There are many different addictions. You can be addicted to almost anything, whether with substance or in activity. But there is a thought that one addiction is not as bad as another. Such as gambling. Could gambling be as bad as an addiction to alcohol? These addictions may not be related substance wise, but the effects of both addictions go hand in hand as will be shown. Some results include but are not limited to, financial ruin, legal issues, family issues, and medical issues. It will then be evident that gambling, even though it is not involving consumption, is as harmful as alcoholism. Gambling is to play games of chance for money. When done legally it is considered â€Å"gaming†. Though when people become addicted it is different, it†¦show more content†¦Quickly the bets and the debts begin to add up which leads to the gambler with unpayable bills, uncontrollable debts, maxed out credit cards, and the list goes on. The loss in bets or gambling with large sums o f money causes such results. As well gamblers are more likely to, depend on welfare, lose jobs or be underemployed, accumulate large bills due to medical and mental health treatment and lose homes or other property (Problem Gamblers and Their Finances 10). In the same way, alcohol consumes someone to the point where they spend all their money on getting alcohol. Alcohol is on the expensive side, and for simple alcohol consumptions the costs add up fast (Wolfe). In the end alcoholics end up spending money they do not have in order to feed their craving. This also leads to unpayable bills, uncontrollable debts, maxed out credit cards, and so on. Within financial ruin both gamblers and alcoholics experience nearly the same affects. Where there is a need for money, legal issues begin to arise. Gamblers are known to be involved in illegal activities to gain fast money. These crimes are to be able to pay off debts not able to be paid. Some crimes include; theft, false payment, embezzlement, and so on. A majority of gamblers have committed at least one illegal act in their lives, whether petty theft to armed robbery (Problem Gamblers and Their Finances 10). Research shows how detrimental gambling is to the economy, â€Å"A study by the National Opinion Research Center at

WALL Surname Meaning and Origin

The Wall surname has several possible meanings: a topographical surname often originally bestowed on someone who dwelled at or near a stone wall, from the Old English weall, and Latin vallum meaning wall or rampart. Often this was a wall built to fortify a town or a sea wall.  The Wall surname was also sometimes an occupational name given to a special kind of mason; a wall was one who specialized in building wall structures. This same meaning also has origins in Germany, from the middle high German wal.A topographical surname for someone who lived by a spring, from the northern Middle English walle, and Old English wà ¦lla, meaning well.In Germany the surname could indicate someone who lived near a wall, from the middle high German wal, or be a variant of the last name Wahl, meaning election or choice.In Ireland, Wall may have originally been de Valle (Gaelic  de Bhà ¡l),  meaning of the valley.Wall could also have Swedish origins, from  vall, meaning pasture or grazing ground. Surname Origin: English, Scottish, Swedish, German, Irish Alternate Surname Spellings: WALLS, WALE, WALES, WAHL, WALLENBERG, WAHLBERG  See also WALLER. Where in the World Is the WALL Surname Found? The Wall surname is found most commonly in Ireland, according to  WorldNames PublicProfiler, especially in the East and South East regions. It is also fairly prevalent in the West Midlands region of England, as well as Sweden, Canada, Australia, New Zealand and the United States.  Forebears  has the Wall last name as almost evenly common in both Ireland and Sweden. The Wall surname is fairly evenly distributed across the United States, but is especially common in North Carolina where it ranks #159. Famous People with the Last Name WALL Max Wall - English comedian and actorGarret D. Wall - New Jersey military officer and politicianWilliam Guy Wall - American painter of Irish birthArt Wall - PGA golf champion of the 1950sLucille Wall  - American actressJohn Wall  -  English Catholic Franciscan friar; martyr Genealogy Resources for the Surname WALL Wall/Walls DNA ProjectJoin over 220 researchers with the Wall surname or its variants interested in working together to combine Y-DNA testing with traditional genealogy research to sort out Wall ancestors around the world. 10 Top Databases for British GenealogyMillions of records from England, Scotland and Wales are available online in the form of digital images or transcriptions. These ten websites are a great starting point for anyone researching British ancestry. Wall Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Wall family crest or coat of arms for the Wall surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted.   Wall Family Genealogy ForumSearch this popular genealogy forum for the Wall surname to find others who might be researching your ancestors, or post your own Wall query. FamilySearch - WALL GenealogyExplore over 3.2 million historical records and lineage-linked family trees posted for the Wall surname and its variations on the free FamilySearch website, hosted by the Church of Jesus Christ of Latter-day Saints. WALL Surname Family Mailing ListsRootsWeb hosts a free mailing list for researchers of the Wall surname around the world. DistantCousin.com - WALL Genealogy Family HistoryExplore free databases and genealogy links for the last name Wall. The Wall Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Wall last name from the website of Genealogy Today. -----------------------References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

evolution v. creation Essay - 1714 Words

Evolution nbsp;nbsp;nbsp;nbsp;nbsp;Should the stork theory appear in books on reproduction? How about astrological lore in expositions on astronomy? It would be unreasonable to even consider those ridiculous concepts. This is why the idea of creation should not be considered as the answer to how life began. Rather, the theory of evolution accounts for the creation of life. Charles Darwin is credited with creating the theory of evolution. Evolution assumes that all natural forms arose from their ancestors and adapted over time to their environments, thus leading to variation. In evolution, there are many rules the environment places upon the survival of a species. â€Å"There are many misconceptions that creationists have about evolution.†¦show more content†¦To say there are no transitional fossils is simply false. The fossil record is still spotty and always will be; erosion and the rarity of conditions favorable to fossilization make that inevitable. Prinze continues, â€Å"Transi tions may occur in a small population, in a small area, and/or in a relatively short amount of time; when any of these conditions hold, the chances of finding the transitional fossils goes down.† According to Prinze, there are still many instances where excellent sequences of transitional fossils exist. Some notable examples are the transitions from reptile to mammal, from land animal to early whale, and from early ape to human. quot;The misconception about the lack of transitional fossils is perpetuated in part by a common way of thinking about categories. When people think about a category like ‘dog’ or ‘ant,’ they often subconsciously believe that there is a well-defined boundary around the categoryquot; (Isaak). In truth, categories are man-made and artificial. Nature is not constrained to follow them, and it doesnt. nbsp;nbsp;nbsp;nbsp;nbsp;Another misconception is that the theory of evolution says that life originated, and evolution proceeds, by random chance. But there is probably no other statement which is aShow MoreRelated Creationism and Public Schools Essay example960 Words   |  4 Pages Creationism and Public Schools nbsp;nbsp;nbsp;nbsp;nbsp;The issue of whether creationism should be taught in public schools, rather than evolution, is a new one. It has only been in the past fifty years that it has even been in debate. Public school science classes, when discussing the origins of life on Earth, coincided with Sunday school classes. Students learned that the Earth, universe and everything else was created in seven days, by God, as stated in the Old Testament. It was notRead MoreThe Case Of Epperson V. Arkansas953 Words   |  4 Pageswake of the Scopes trial in Tennessee, the State of Arkansas passed an â€Å"anti-evolution† statute in 1928, that made it illegal to teach the theory or doctrine that mankind ascended or descended from a lower order of animals, or to adopt or use in any such institution a textbook that teaches the doctrine or theory that mankind ascended or descended from a lower order of animal.† Forty years later, the case of Epperson v. Arkansas (1968) was argued befo re the Supreme Court. The case originated inRead MoreCreationism : A Theory Of Primordial History1585 Words   |  7 PagesOne of the most discussed and debated phenomena in the history of education is that the hypothetical concept of evolution which can be considered as a theory of primordial history, moreover with the belief of creationism. Both have had an astounded impact in the framework of contemporary education should or should not be taught in the public classroom. Evolutionists and Creationists both have their reasons why their beliefs should be taught in the public classroom. The matter of the fact is thatRead MoreThe Controversy Over Creationism And Evolution1415 Words   |  6 PagesCreationism and Evolution is a widely debated topic, especially when it comes to what is being taught in the biology classrooms in public schools today. It may be hard to imagine, but just over 100 years ago the curriculum and beliefs would have looked dramatically different. One central c ourt case that created a spark of bringing evolution to public schools was the infamous Scopes trial of 1925 in which science teacher John Scopes challenged Tennessee state law and taught evolution in his high schoolRead MoreConflicts Between Science and Religion1662 Words   |  7 PagesIn science, evolution is one of the basic templates for understanding the biology of an organism or ecological unit. Essentially, it is the change in inherited traits of a population through a process called natural selection in which only the strongest traits are appropriately adapted to the environment in question. Those traits from parents who are healthier and live longer are then passed down to future generations where the traits are amplified if the organism thrives. Evolution, then, is theRead MoreShould Religious Education Be Public Schools?1719 Words   |  7 Pageseducation. In addition, it may aid Americans to be more knowledgeable of others from different backgrounds. Creationism is thought to be a great asset to the education curriculum. Creationism is composed of parts equally religious and science (evolution). It is disadvantageous to exclude this based on its involvement with religion. Additionally, to not include the idea of a creator in our idea of the world’s conception is deemed unconstitutional and senseless. According to the First amendment,Read MoreEssay on Science V. Religion: The Scopes Monkey Trial1397 Words   |  6 Pagesfocus on in this paper, however, is Evolution. It is a theory that had been around for over half a century before the 20’s but had only more recently caught on in the US. It contradicted the Christian theory of Divine Creation as described in the Bible. This caused many religious fundamentalists to fight against it. They took their battle to the law books, and they were challenged by pro-evolution modernists in the Scopes Monkey Trial of 1925. The theory of Evolution was developed by Charles DarwinRead More Kitzmiller v. Dover Area School District Essay1635 Words   |  7 Pagesintelligent design in the instruction of biology. Intelligent design, also known as I.D., is a theory that seeks to refute the widely-accepted and scientifically-supported evolution theory. It proposes that the complexity of living things and all of their functioning parts hints at the role of an unspecified source of intelligence in their creation (Orr). For all intents and purposes, the evidence cited by I.D. supporters consists only of the holes or missing links in evolutionary theory; it is a widely-debateRead MoreScience Teachers and Professors Should Not Teach Creationism 1231 Words   |  5 Pagesso people can understand what the debate is about,† it is up to the school to teach evolution, while families or other educators should inform their children and students about creationism or any other type of creation myth or legend. As a matter of fact, a transparent explanation for this tenet efficiently emerges: the â€Å"sides† of the debate are more than two; therefore, there is no reason to consider evolution and creationism, but not the Chinese principle of â€Å"Yin and Yang† or the Greek philosophers’Read MoreThe Theory Of Evolution, Introduced By Charles Darwin,1265 Words   |  6 PagesThe theory of evolution, introduced by Charles Darwin, is the process by which populations of living organisms change and diversify over time. Evolution has been one of the most controversial topics since the very first day it was proposed. In terms of evolution, science and religion are two separate topics. However, there are some who believe in theistic evolution, which is the study of religious teachings about God (also known as creationism) that are then intermingled with the modern understanding

Analysis Of Aldous Huxley s Brave New World - 867 Words

There can only be the powerful where there are the weak; without flaw, there is no such thing as aptness. Triumph and attainment identifies authority, while outlining a structured classification of supremacy. Humans discriminate against unethical eminences thus isolating a domain of antagonism. Grievous power blossoms from the heart of centralism only to conceptualize the inexorable weakness which follows; the destruction of the individual. Aldous Huxley, an English novelist and philosopher, writes about the effects of a fictional world â€Å"under the iron curtain†. His inventive novel, Brave New World, evaluates the incompatibility between the savage and human which possess dangerous clashes to a community with resilient influences from†¦show more content†¦The scene where the director is ‘educating’ the future generation of the World State, he emphasizes the importance of this propaganda technique as, â€Å"The greatest moralizing and socializing f orce of all time.† These influential phrases are presented to the youth during sleeping hours. In addition to the way the overlord, Hitler, would give his most moving, promotional speeches in the late hours of the day to increase the authoritative power of the address onto the individuals who were viewing. Discrimination inside the World State occurs in few forms. Huxley prioritized the elimination of colored skin inside of the upper class generation of the World State citizens. Similarly, Hitler performed mass extermination of Jews during his reign, resulting in the ‘pure’ race. Another form representing the resentment against individuals with non-pure skin, demonstrating totalitarianism. John, a prime specimen of savagery, grasps the reasoning behind his stay in the World State, to be observed. In this scene, he refuses to be objectified by a crowd of paramount individuals. â€Å"The men were furious at having been tricked into behaving politely to this insign ificant fellow with the unsavory reputation and the heretical opinions. The higher their position in the hierarchy, the deeper their resentment.† (Pg. 173). These

Intergrated marketing communications Free Essays

string(32) " reached 47 billion Yuan \(\$5\." The main form of research for my assignment will be through the library and Internet. I will do research into companies that are based out there as Motorola companies will produce company reports, which can be found either on the Internet or in libraries. This section provides a detailed account of the research undertaken to complete this assignment and further, goes on to analyse the strengths and weaknesses of each particular method. We will write a custom essay sample on Intergrated marketing communications or any similar topic only for you Order Now It is used to give support of the benefits thought to be associated with each research method. With my knowledge of the Chinese markets mixed in as well, I will hopefully Produce assignment that will be unbiased and concise. Executive Summary As the number one of the foreign export-import electronic company in China, was in unique position, Motorola has established a strong infrastructure and developed powerful relationships in China. As the China become more open and developed today, all the world organisations are likely to build their business in China. As the first telecommunication company who is entry in their business in China, Motorola has successfully earned Chinese market, how does this communication skills as they used, this is the main topic of this assignments. 1) China market environment For the BBC news reports: the US businesses community see the world’s most populous country as potentially their most profitable market, and the US interests hope an open Chinese market could help pull the economy out of its present slump. Why is that? Thought it took 10 years to build a mobile user base of 10 million in China, the number of subscribers increased from 10 million to 100 million in less than four years. Currently, China mobile telecommunication market is nothing short of Stellar – no other market in the world is adding 5 million mobile subscribes a month (2001) to their customer base. China’s mobile communications market, with over 120 million user by mid-2001, has over taken the US to become the largest mobile phone market in the world. China is already the largest market for cellular phones in the world and expected to be the second largest PC market in the world. China is become the second largest telecommunication market by the end the 2003. 1.2) Economic environment — special economic zones in China China now is the biggest consumer market in the world, China have thirteen Special economic zones (SEZ), especially designed for the foreign and private owned investors. The first in Shenzhen in the province of Guangdong in 1979, since then, three further SEZS have been established in south China: Shenzhen, Zhuhai and Shantou in Guangdong, at Xiameng in province of Fujian. After 1984, China making the condition more comfortable for the foreign investment, and in 1998, Hainan Island acquired SEZ status at the same time as being promoted to being autonomous province. The SEZ are able to accept foreign investment in virtually any area of economic activity of interest to China, including all the service and production area. Since 1990, foreigners are now to engage in land development, and to install electric power and telephone service to operate utilities in one of the designated investments zones. All the technologies investments are reduced of taxation. The all of 13 SEZ zones include Dalian, Fujian, Fuzhou, Guangzhou, Hainan, Ningbo, Qingdao, Shanghai, Shantou, Tianjing, Xiamei, Zhandjiagang, and Shenzhen. Preferential administrative producedures and tax incentives would be available for the foreign investors with in economic zones. 1.3) China mobile market information Before we justified Motorola’s marketing communications plan, we need look at what kind of market do we stay in at? What is in here? As this assignment’s topic is Motorola PLC (China), So we need look at what is China mobile market current situation. As by report, China mobile communication market is developing rapidly. The number of mobile phone subscribers in China increased from 6.85 million in 1996 to 85.26 million in 2000. The year 2000 saw an additional increase of by 41.97 million, exceeding the number of new subscribers of fixed phone networks for the first time of history. From 1996 to the end of 2000, the average annual rate growth rate of mobile phone subscribes remained 95%. By the end of 2000, the population of the mobile phone hold reached 6.7%, it is estimated that the total number of mobile phone subscribers in China will reach 250 million in 2005. So that took 10 years to build a mobile user base of 10 million in China, the number of subscribers increased from 10 million to 100 million in less than four years. Wow, that is how cheerful news for the each company who want doing their business in Chinese market. 2) Organisation—Motorola (China) For the topic above that, I choose Motorola Company in China as my selected company. Motorola inc, the world’s leading company in offering integrated communications and imbedded electronics solutions, was set up in 1928, beginning from marking rectifier and motor radio, Motorola grow up in 1940s and 1950s, gradually became a transactional company in 1960s from when it began to develop its overseas market. Now, Motorola has over 110,000 employees around the world. Its operations cover wireless communication, semiconductor, automobile electronic, broad brand, Internet and Internet access products. Motorola is the leader in mobile phone, paging, two-way radio, and commercial GSM and CDMA. In 2001, the company has scored a total sales volume of US $30 billion. Motorola Company established its branch in Beijing in 1987 and registered in Tianjin Motorola semi-conductor and car appliances. In 1992, Motorola has set up Motorola (China) electronics LTD. In Tianjin has begun to produce beep-pager, mobile phone, two-way radio, wireless communication facilities, semiconductor, automobile electronics etc. Motorola is the largest foreign investor in China. Over the past 15 years, company has invested 28.5 billion Yuan ($3.4 billion, about à ¯Ã‚ ¿Ã‚ ½1.7 billion). Motorola (China) has consisted of 1 owned factory, 1 holding company, 8 RD facilities and 26 sales offices. Motorola china employs total revenue for 2002 reached 47 billion Yuan ($5. You read "Intergrated marketing communications" in category "Papers"7 billion, about à ¯Ã‚ ¿Ã‚ ½2.85 billion), up to 16 % from when was ($3.6 billion, about à ¯Ã‚ ¿Ã‚ ½1.8 billion) one of the largest exports in China. Motorola entered China at a prime time when mobile communication novel idea and no one was selling. As a result, the company enjoy success in selling its pager as tens millions of Chinese wanted convenience and symbol of social status (this is Chinese momentum and a strong emphasis on design and marketing, Motorola hold the largest market share in China, about 28%, as its brand is with best in quality, features and form factor. In 2001, Motorola Company with a total sales volume of $4.9 billion in China entered into a 1.44 billion dollars network construction and expansion contract with suppliers like China telecom and Unicom. The company has a staff about 15,000 in China. Motorola is the number one provider of micro controller products, which more than 18 percent of the global market. Motorola Company has been first in its market share in China in three consecutive years. According to the 500 strongest foreign-invested companies in China, in place of Shanghai Volkswagen, which it has kept title in nine years. Over the years, Motorola has developed a unique strategy for the emphasizing technology transfer, continuing investment and association cultures. The company has invested all its profits from china back gradually localized its China operations (nearly all Motorola China company’s Chinese, 75% of managers). At present, Motorola with eight co-invested companies in China is actively implementing various co-operation projects in the fields of new and hi-tech technology research and developments with famous universities, scientific research institutions and enterprise in China. Motorola is a major supplier of mobile communication equipment which including mobile switches, base stations and handsets for GSM and company is one of the few companies that can offer complete CDM (infrastructure and handsets). Until now, Motorola (China) has made up to 64 million (RMB) donations to China hope project, tertiary education, flood salvation and western development. The company has launched brand all of the China, Beijing, Shanghai, Guangzhou, Zhejiang, Hunan, Tianjing, Suzhou, Hainan, etc. Anywhere have mobile user there is a Motorola. 3) Motorola China mission statement Vision – To be the standard against which others are measured Mission – To make aspiration quality accessible to all Values – Quality value, service, innovation and trust Motorola is China to stay and grow. Motorola has to date invested US $34.5 billion in china and employs 13,000 people on the Chinese mainland. It is the big foreign investor industry and it is one of the biggest American investors in the Chinese market. Motorola’s relationship with Chinese government officials is continuing. Incapacity neighbour Beijing, manufacturing pagers, mobile phones, semiconductors and other wireless communications equipment. In April 1998, it moved its north Asian office from Hong Kong to Beijing. Comparing to other foreign competitors, Motorola have a long-term vision in the Chinese market. Motorola entered China in 1987 and registered in 1992 a company in Tianjin, a mu For us to fully understand the recent success of a greatest China â€Å"institution†, and how they can build upon its success, we must first examine the infrastructure of the company itself. 4) Model for Integrated Marketing Communication Integrated Marketing Communication is more than the coordination of a company’s outgoing message between different media and the consistency of the message throughout. It is an aggressive marketing plan that captures and uses an extensive amount of customer information in setting and tracking marketing strategy. Steps in an Integrated Marketing system are: 1.Customer Database an essential element to implementing Integrated Marketing that helps to segment and analyse customer-buying habits. 2.Strategies Insight from analysis of customer data is used to shape marketing, sales, and communications strategies. 3.Tactics Once the basic strategy is determined the appropriate marketing tactics can be specified which best targets the specific markets. 4.Evaluate Results Customer responses and new information about buying habits are collected and analysed to determine the effectiveness of the strategy and tactics. 5.Complete the loop. 5) Customer target of Motorola China As the Motorola has wide range of mobile products, the vary of products designed as different of user group. For the Motorola (China), I selected four diverse of target marketing groups that are: fashion user; heavy user, social life lover user and high technology user. * Fashion user Most of young generation and between age 20-40, who loves to carry the new design and functional mobile phones, and change their mobile phone frequently. They more care about their appearance of mobile phones such as size, colour and diversified functions. The advertisement for this group should trend these side of behaviour. However, the product targeting of these group are only a short life cycle, the company should to contours move forward their product design, to lead the mobile market fashion. * Heavy user Normally they are successful businessman and woman, professionals and private company owner, are aged which above 30 years old, with a higher incomer. The people in this group as show in mobile as their necessary tools for their business or jobs, not kind of fashion staff. They always are early holders of mobiles phones, for them, it is good to stick with one brand, not always change, because they don’t seems to have a time to use new manure. Therefore, for this group need have much high quality of the product and faultless customer service, also this group is much loyal in certain brands compare with other group, so it is very important to reach this group’s customer. * Social life lover user This group might not that rich, but they are very active, enjoys pup, restaurant, nightclub all those kind of staff. They like to make friends and more care about their families. A mobile phone is the best tools for them to communicate with other and keeping in touch. They may not enjoy getting a very attractive appearance or very complicate functional mobile phones; the people in this group are much sensitive to the price of the phone than other groups, because they normally do not have very higher income and only got average salary. They normally are patient to wait about sales promotions in order to get good price with good deals. For this target of view, the profit margin of mobile phones targeting for this group are focused on lower price. However, with the increasing number of the mobile phones holder, this group’s people are quickly growth and make more contribution to the growth of the market size. So, we cannot disregard the exist of this group. * Technology user This group’s customer are normally male, high educated, the age of them are between 25-50. They are very interested to try advanced technology, and always seek new mobile phones with innovative technology and wide functions. Customers in this group are more likely try some new accessories connecting to the mobile phones and other personal digital equipment, such as ‘Is this mobile phone are good to connect to the laptop or Internet or is this mobile phone have a good camera’? 6) Promotion methods – Cross promotion Sometimes the cross-promotions that happen between different industries work so well. One company actually buys the expertise of the other and opens an outlet incorporating both. Benetton and Motorola rolled out an elegant line of pagers as â€Å"fashion accessories.† The cross-promotional partners’ vision is to make the humble pager a fashion statement, with customers wearing matching clothing and pagers on their belts. Motorola persuaded Benetton to license its name and provide â€Å"creative consultation† to Motorola’s paging division, which manufactures the new devices. Motorola Pagers, in colours ranging from â€Å"raspberry purple† to â€Å"buttermilk† will be advertised on Benetton models will have the United Colours of Benetton slogan stamped on them, which both gives Motorola and Benetton an advertisement, is called moving advertisement in the China. 6.1) Master card international and Motorola alliance MasterCard International and Motorola companies announced that each would commit resources in a joint effort to make m-commerce a reality for consumers worldwide. Motorola and MasterCard will collaborate on continuing research and development projects to assure interoperability between MasterCard’s electronic payment systems and Motorola’s wireless Internet devices and platforms. The two companies plan to develop next-generation m-commerce technologies that support the initiatives of the newly formed Global Mobile Commerce Interoperability Group (GMCIG), of which both companies are key members. The alliance also includes cooperation on a number of key initiatives to promote the benefits of m-commerce to consumers through joint marketing activities. The companies also plan to work together to adapt existing, intelligent payment systems for the mobile environment. These systems include MasterCard M/Chip(tm), its chip-based integrated credit/debit system, and Mondex(tm), MasterCard’s chip-based electronic cash payment system. Motorola’s alliance with MasterCard will enable Motorola to work closely with MasterCard’s 22,000 member financial institutions. As a result, Motorola expects to realize continued improvements in the capabilities and functionality of its existing wireless Internet devices and platforms. Both companies also will benefit from the respective experience, leadership and brand recognition of the other – Motorola with its reputation as a global communications leader and pioneer of the wireless Internet, and MasterCard as the most widely-accepted electronic payment brand in the world and a catalyst for the development of m-commerce solutions. 7) List of stakeholders— Motorola China Manufactory Products: Motorola have a range of products, which include pages, mobile phones, Internet and Internet access products. The integrated electronic system sector, we called them ‘IESS’ in Motorola, formally as known as ACCES (automotive, computer and communication components and energy sector), consists as two parts: the energy system group (ESG) and the automotive and industrial electronics group (AIEG). ESG Tannin factory has several SMT assembly lines, with high-precision mounting capability and speed, the factory is capable of producing a wide range of PCB electronics products, to meet the requirements of customers. ESG Tianjin now produces nearly 100 types of batteries of various series for Motorola’s company, V series, time port, talk about, two-way radio products and other electronic devices. The Motorola (China) factory is played an important role of Motorola’s development strategy. Suppliers: Motorola have about 700 direct supplier or indirect supplier of Motorola China for total 13,000 employees. Distributors: These are the sources for companies to deliver their products throughout the market. The primary distributors are the state funded networks and the larger distributor networks throughout the China. A key government network, sponsored by china mobile, is a key network as it sells and distributes other brands. Another strong channels is companies like Cellstar and bright point which are the world’s leading global providers of innovative, value – enhancing logistics services to the wireless communications industry. Another channel outlet is the smaller private exclusive distributorship agreements, which Motorola does not depend heavily on. These partner combinations are important for companies who depend on them to get their products to the ever-expanding market regions. Subscribers: By the year 2003, the Motorola mobile phone subscribes in China will reached 75 million, and the number will go up to 200 million by the year of 2004, but most of the market share will be taken by Motorola. The figure 2 is show in the growth of subscribers. Source: Temple University Customers: as I mentioned above, Motorola (China) separately with different customer user group, every group have their characteristics, we need try to carry out diverse of product design, plan and strategy for those various user group. Employees: Motorola has over 110,000 employees around the world, which Motorola (China) has about 13,000 employees, by the end of last year, Motorola (China) has about 700 managerial staff are Chinese, including about 200 female, which accounts 26% of total number. Government: China government structure plays an interesting role in the assumption that foreign companies will maintain dominance. Retailers: the retail distribution for the mobile phone is severely fragmented, but consolidating with industry growth and expansion. As mentioned previously, because of its dominant position, china mobile serves as a major distributor for mobile phone technology producers. Major department stores and retail outlets provide another key outlets for distribution. There is no one way to get products to consumers, as no one company has access to all of the markets in the nation, so providers must develop relationships with many types of outlets to gain market advantage. This is changing as the larger outlets and suppliers are buying up smaller retailers to consolidate their retail capabilities. 8) Marketing goals For the Motorola marketing goals, I think one of the most significant developments in business in recent years has been rapid growth of international activities. Exporting, foreign direct investment and sourcing of products and components abroad have expanded dramatically. Many firms enter new international markets make their company more competitively and new product growing more quickly. The market entry relates to the easy or difficultly with which a firm can become a member of a group of competing firms by producing a close substitute for the products they are offering. The firms must develop a range of products, assets, marketing strategy and management activities for the new market entered. Motorola will emphasis on facilities to make wireless telecom equipment, mobile phone handsets and semiconductors, it already told the largest investor in China electronics industry. Motorola will carries out a win -win development strategy from beginning and bring idea of taking China as its home and development base, to win the Chinese government and people’s heart. Example as: with development over 15 years, Motorola has made a big success in China and been turned into a famous brand. In 2000, Motorola (China) is the leading company of 1,000 high-tech companies by china high-tech enterprise evaluation centre. In 2001, Motorola (China) was the biggest foreign import-export company in China. 8.1) Corporate goals In an effort to retake global market share, Motorola is relying on its long-standing local investments, self-expressive branding campaign, and redesigned products platforms to dominate critical emerging markets. Motorola company would continue to invest all of the proceeds of the company the company made from China in expanding production and China’s accession into the world trade organization (WTO) and will sell a half of the company’s products on the international market. 9) Case at Motorola pull strategy Motorola will purchase US $10.5 billion of components from the Chinese market and will export more than US $12 billion worth of commodities at 2004. Motorola will be using Japan’s most popular 3D graphics technologies in its new mobile phones in an effort to claw back sales from market leader Nokia and rising star Samsung. 3D graphics are expected to be a standard feature on mobile phone handsets, especially. Just as with PCs, mobile devices will soon have separate processors for handling graphics because this eases the main processor’s workload and allows more complex and better looking applications to be executed. The 3D games will pull some mobile phone users to upgrade. 9.1)) Motorola push strategy Motorola setting up a new application development centre to promote wireless data services among Chinese networks. The company plans to help local telecommunications operators link up with application developers to offer quality control, engineering and logistics support as well as sales and marketing help. Mobile phone companies worldwide are moving to set up data-oriented 3G networks to boost capacity, improve coverage areas, and offer services such as 2.4-megabit-per-second wireless broadband. The data-oriented services are also expected to help make up for plunging revenue from voice calls. 10) Example of marketing communication mix — Motorola Motorola, the world’s second largest wireless phone market, held its 2003 product launch in Shanghai, China, with a line up of handsets clearly meant to appeal to buyers not just on functionality but also stylish. As Motorola has historically been perceived as engineering – driven company and its products have reflected that heritage. While that approach has yield some of the market’s hall of frame products – such as the 1996 introducing of the star TAC – today’s mobile handset market is increasingly focusing on the youth market, where designs that reflected their style s and ‘personal expression’ are key. Motorola’s product launch event in China was more that just an opportunity to release its new handsets. It was also a showcase meant to highli9ghtr the company’s new mindset and marketing strategy that should help it build market share. The Motorola campaign and the 2003 product line seek to embrace that trend. The 2003 line showed off many evolutionary products, including phones with advanced colour displays, a new 3G phones, and a new technology called ‘haptics’ that envelops the user in what is best described as a ‘vibration field’ that differs depending on the caller. The new handsets also have a strong focus on picture messaging, with many models offering built-in cameras. The company is also keeping cost and manufacturing efficiencies in perspective. Motorola is increasingly adopting the practice of reusing the same chipset and wrapping different hardware and software ‘skin’ around them to offer a different looking g product- build on products and sell it in four different ways, there by appealing to a wider range of audiences. Well, today, handsets are not only tools, there are fashion statements, and something can show with personal styles. Motorola now is appealing to there sense of style, in addition to offering advanced phone features. During that lunch, one thing is clear: this is a company that knows that brand equity and defining the brand are important factors. The 200 analysts and media who attend lunch events – every advertising surface between the airport and the hotel were covered with their ‘hello Motorola ‘ ad campaign. The product rollout was treated like a movie premier – something Motorola would never have done few years ago – featuring Motomodels, Motococktails and have course Motophones. The event clearly showed how management has completely retooled and refocused its product strategy for the better. 11) Motorola’s strategy plan As Motorola kept their intimated relationship with Chinese government from the beginning of the time when they entered Chinese market, so Chinese government always is the strongest support for the Motorola (China). The major investment focus will still be around north China’s Tianjin area where it launched it production base in 1980s. It will put over two billion Yuan (à ¯Ã‚ ¿Ã‚ ½151 million) on Tianjin based Motorola (China) electronic company with in next five years. The strategy of Motorola is not to seeking quick money returns, but also has a long-term commitment to the China market. The Motorola (China) will adhere to a principle of introducing the latest technology to Chinese market and continues operate with smooth co-operation with domestic partners in the market. The famous 2+3+3 strategy for the Motorola of Chinese operation, this strategy which include building China into a worldwide manufacturing and RD base for the telecommunications equipment giant. It includes three new growth areas including semiconductors, broadband and digital trucking systems and three $10 billions goals through 2006. Local sourcing is an important development rule for Motorola in China. Motorola hope takes part of China economic construction by enforcing this rule and strengthening its co-operation with Chinese enterprise. Motorola will choosing local company supplier, helping them improving their management, enhancing efficiency and promoting quality regulation system, or even will bring them into contract with foreign regulation system. Example as: in year 2001, Motorola had a RMB13.3 billion purchase from Chinese enterprise, including RMB 3.3 billion by overseas branches of Motorola, the amount which is much high than other foreign companies in China. For the long-standing Chinese culture and specially background (Chinese government are controlled by the communist party), so that Motorola will choose their management team locally. Example: Motorola offering a huge range of training program for their Chinese employee, by the end of 2001, Motorola has a 767 managerial employees are Chinese, which is account of 26% of the total management number. 12) Localization Knowing that consumer preference in the Chinese market is quite different from that in the US or UK market, Motorola started to localize its product development after the initial poor performance of pure ‘global’ strategy. Now Motorola adapts its models to meet the specific demand form local markets rather than simply throw the current products into the market without any adjustment. The RD centre in China successfully developed software to show the menu in Chinese and input Chinese characters. In 1999, a combination PDA/phone, which was designed by Chinese engineers, was launched in China and spread to the us and European countries. Motorola localization strategy also includes local souring. The company takes initiative in establishing relationships with local suppliers. 7 years ago, 65% of components were imported, while 69% of components are purchased locally now. Local souring brings Motorola three major benefits: lowering manufacturing cost, reducing risks from currency fluctuation, and catering to Chinese government’s requirements. 13) Advertising and promotions targeted to market groups According to my analysis above, Motorola has four target customer groups, and there are four sub-brands to respectively target the 4 market segments: time port to heavy user, accompli to technology user, V. to fashion user, and talk about to social-life lovers. Different advertisings and promotions are implemented to target these 4 specific categories, which are show in below: Figure 2. Advertising and promotions targeted to market groups How to cite Intergrated marketing communications, Papers

Intergrated marketing communications Free Essays

string(32) " reached 47 billion Yuan \(\$5\." The main form of research for my assignment will be through the library and Internet. I will do research into companies that are based out there as Motorola companies will produce company reports, which can be found either on the Internet or in libraries. This section provides a detailed account of the research undertaken to complete this assignment and further, goes on to analyse the strengths and weaknesses of each particular method. We will write a custom essay sample on Intergrated marketing communications or any similar topic only for you Order Now It is used to give support of the benefits thought to be associated with each research method. With my knowledge of the Chinese markets mixed in as well, I will hopefully Produce assignment that will be unbiased and concise. Executive Summary As the number one of the foreign export-import electronic company in China, was in unique position, Motorola has established a strong infrastructure and developed powerful relationships in China. As the China become more open and developed today, all the world organisations are likely to build their business in China. As the first telecommunication company who is entry in their business in China, Motorola has successfully earned Chinese market, how does this communication skills as they used, this is the main topic of this assignments. 1) China market environment For the BBC news reports: the US businesses community see the world’s most populous country as potentially their most profitable market, and the US interests hope an open Chinese market could help pull the economy out of its present slump. Why is that? Thought it took 10 years to build a mobile user base of 10 million in China, the number of subscribers increased from 10 million to 100 million in less than four years. Currently, China mobile telecommunication market is nothing short of Stellar – no other market in the world is adding 5 million mobile subscribes a month (2001) to their customer base. China’s mobile communications market, with over 120 million user by mid-2001, has over taken the US to become the largest mobile phone market in the world. China is already the largest market for cellular phones in the world and expected to be the second largest PC market in the world. China is become the second largest telecommunication market by the end the 2003. 1.2) Economic environment — special economic zones in China China now is the biggest consumer market in the world, China have thirteen Special economic zones (SEZ), especially designed for the foreign and private owned investors. The first in Shenzhen in the province of Guangdong in 1979, since then, three further SEZS have been established in south China: Shenzhen, Zhuhai and Shantou in Guangdong, at Xiameng in province of Fujian. After 1984, China making the condition more comfortable for the foreign investment, and in 1998, Hainan Island acquired SEZ status at the same time as being promoted to being autonomous province. The SEZ are able to accept foreign investment in virtually any area of economic activity of interest to China, including all the service and production area. Since 1990, foreigners are now to engage in land development, and to install electric power and telephone service to operate utilities in one of the designated investments zones. All the technologies investments are reduced of taxation. The all of 13 SEZ zones include Dalian, Fujian, Fuzhou, Guangzhou, Hainan, Ningbo, Qingdao, Shanghai, Shantou, Tianjing, Xiamei, Zhandjiagang, and Shenzhen. Preferential administrative producedures and tax incentives would be available for the foreign investors with in economic zones. 1.3) China mobile market information Before we justified Motorola’s marketing communications plan, we need look at what kind of market do we stay in at? What is in here? As this assignment’s topic is Motorola PLC (China), So we need look at what is China mobile market current situation. As by report, China mobile communication market is developing rapidly. The number of mobile phone subscribers in China increased from 6.85 million in 1996 to 85.26 million in 2000. The year 2000 saw an additional increase of by 41.97 million, exceeding the number of new subscribers of fixed phone networks for the first time of history. From 1996 to the end of 2000, the average annual rate growth rate of mobile phone subscribes remained 95%. By the end of 2000, the population of the mobile phone hold reached 6.7%, it is estimated that the total number of mobile phone subscribers in China will reach 250 million in 2005. So that took 10 years to build a mobile user base of 10 million in China, the number of subscribers increased from 10 million to 100 million in less than four years. Wow, that is how cheerful news for the each company who want doing their business in Chinese market. 2) Organisation—Motorola (China) For the topic above that, I choose Motorola Company in China as my selected company. Motorola inc, the world’s leading company in offering integrated communications and imbedded electronics solutions, was set up in 1928, beginning from marking rectifier and motor radio, Motorola grow up in 1940s and 1950s, gradually became a transactional company in 1960s from when it began to develop its overseas market. Now, Motorola has over 110,000 employees around the world. Its operations cover wireless communication, semiconductor, automobile electronic, broad brand, Internet and Internet access products. Motorola is the leader in mobile phone, paging, two-way radio, and commercial GSM and CDMA. In 2001, the company has scored a total sales volume of US $30 billion. Motorola Company established its branch in Beijing in 1987 and registered in Tianjin Motorola semi-conductor and car appliances. In 1992, Motorola has set up Motorola (China) electronics LTD. In Tianjin has begun to produce beep-pager, mobile phone, two-way radio, wireless communication facilities, semiconductor, automobile electronics etc. Motorola is the largest foreign investor in China. Over the past 15 years, company has invested 28.5 billion Yuan ($3.4 billion, about à ¯Ã‚ ¿Ã‚ ½1.7 billion). Motorola (China) has consisted of 1 owned factory, 1 holding company, 8 RD facilities and 26 sales offices. Motorola china employs total revenue for 2002 reached 47 billion Yuan ($5. You read "Intergrated marketing communications" in category "Papers"7 billion, about à ¯Ã‚ ¿Ã‚ ½2.85 billion), up to 16 % from when was ($3.6 billion, about à ¯Ã‚ ¿Ã‚ ½1.8 billion) one of the largest exports in China. Motorola entered China at a prime time when mobile communication novel idea and no one was selling. As a result, the company enjoy success in selling its pager as tens millions of Chinese wanted convenience and symbol of social status (this is Chinese momentum and a strong emphasis on design and marketing, Motorola hold the largest market share in China, about 28%, as its brand is with best in quality, features and form factor. In 2001, Motorola Company with a total sales volume of $4.9 billion in China entered into a 1.44 billion dollars network construction and expansion contract with suppliers like China telecom and Unicom. The company has a staff about 15,000 in China. Motorola is the number one provider of micro controller products, which more than 18 percent of the global market. Motorola Company has been first in its market share in China in three consecutive years. According to the 500 strongest foreign-invested companies in China, in place of Shanghai Volkswagen, which it has kept title in nine years. Over the years, Motorola has developed a unique strategy for the emphasizing technology transfer, continuing investment and association cultures. The company has invested all its profits from china back gradually localized its China operations (nearly all Motorola China company’s Chinese, 75% of managers). At present, Motorola with eight co-invested companies in China is actively implementing various co-operation projects in the fields of new and hi-tech technology research and developments with famous universities, scientific research institutions and enterprise in China. Motorola is a major supplier of mobile communication equipment which including mobile switches, base stations and handsets for GSM and company is one of the few companies that can offer complete CDM (infrastructure and handsets). Until now, Motorola (China) has made up to 64 million (RMB) donations to China hope project, tertiary education, flood salvation and western development. The company has launched brand all of the China, Beijing, Shanghai, Guangzhou, Zhejiang, Hunan, Tianjing, Suzhou, Hainan, etc. Anywhere have mobile user there is a Motorola. 3) Motorola China mission statement Vision – To be the standard against which others are measured Mission – To make aspiration quality accessible to all Values – Quality value, service, innovation and trust Motorola is China to stay and grow. Motorola has to date invested US $34.5 billion in china and employs 13,000 people on the Chinese mainland. It is the big foreign investor industry and it is one of the biggest American investors in the Chinese market. Motorola’s relationship with Chinese government officials is continuing. Incapacity neighbour Beijing, manufacturing pagers, mobile phones, semiconductors and other wireless communications equipment. In April 1998, it moved its north Asian office from Hong Kong to Beijing. Comparing to other foreign competitors, Motorola have a long-term vision in the Chinese market. Motorola entered China in 1987 and registered in 1992 a company in Tianjin, a mu For us to fully understand the recent success of a greatest China â€Å"institution†, and how they can build upon its success, we must first examine the infrastructure of the company itself. 4) Model for Integrated Marketing Communication Integrated Marketing Communication is more than the coordination of a company’s outgoing message between different media and the consistency of the message throughout. It is an aggressive marketing plan that captures and uses an extensive amount of customer information in setting and tracking marketing strategy. Steps in an Integrated Marketing system are: 1.Customer Database an essential element to implementing Integrated Marketing that helps to segment and analyse customer-buying habits. 2.Strategies Insight from analysis of customer data is used to shape marketing, sales, and communications strategies. 3.Tactics Once the basic strategy is determined the appropriate marketing tactics can be specified which best targets the specific markets. 4.Evaluate Results Customer responses and new information about buying habits are collected and analysed to determine the effectiveness of the strategy and tactics. 5.Complete the loop. 5) Customer target of Motorola China As the Motorola has wide range of mobile products, the vary of products designed as different of user group. For the Motorola (China), I selected four diverse of target marketing groups that are: fashion user; heavy user, social life lover user and high technology user. * Fashion user Most of young generation and between age 20-40, who loves to carry the new design and functional mobile phones, and change their mobile phone frequently. They more care about their appearance of mobile phones such as size, colour and diversified functions. The advertisement for this group should trend these side of behaviour. However, the product targeting of these group are only a short life cycle, the company should to contours move forward their product design, to lead the mobile market fashion. * Heavy user Normally they are successful businessman and woman, professionals and private company owner, are aged which above 30 years old, with a higher incomer. The people in this group as show in mobile as their necessary tools for their business or jobs, not kind of fashion staff. They always are early holders of mobiles phones, for them, it is good to stick with one brand, not always change, because they don’t seems to have a time to use new manure. Therefore, for this group need have much high quality of the product and faultless customer service, also this group is much loyal in certain brands compare with other group, so it is very important to reach this group’s customer. * Social life lover user This group might not that rich, but they are very active, enjoys pup, restaurant, nightclub all those kind of staff. They like to make friends and more care about their families. A mobile phone is the best tools for them to communicate with other and keeping in touch. They may not enjoy getting a very attractive appearance or very complicate functional mobile phones; the people in this group are much sensitive to the price of the phone than other groups, because they normally do not have very higher income and only got average salary. They normally are patient to wait about sales promotions in order to get good price with good deals. For this target of view, the profit margin of mobile phones targeting for this group are focused on lower price. However, with the increasing number of the mobile phones holder, this group’s people are quickly growth and make more contribution to the growth of the market size. So, we cannot disregard the exist of this group. * Technology user This group’s customer are normally male, high educated, the age of them are between 25-50. They are very interested to try advanced technology, and always seek new mobile phones with innovative technology and wide functions. Customers in this group are more likely try some new accessories connecting to the mobile phones and other personal digital equipment, such as ‘Is this mobile phone are good to connect to the laptop or Internet or is this mobile phone have a good camera’? 6) Promotion methods – Cross promotion Sometimes the cross-promotions that happen between different industries work so well. One company actually buys the expertise of the other and opens an outlet incorporating both. Benetton and Motorola rolled out an elegant line of pagers as â€Å"fashion accessories.† The cross-promotional partners’ vision is to make the humble pager a fashion statement, with customers wearing matching clothing and pagers on their belts. Motorola persuaded Benetton to license its name and provide â€Å"creative consultation† to Motorola’s paging division, which manufactures the new devices. Motorola Pagers, in colours ranging from â€Å"raspberry purple† to â€Å"buttermilk† will be advertised on Benetton models will have the United Colours of Benetton slogan stamped on them, which both gives Motorola and Benetton an advertisement, is called moving advertisement in the China. 6.1) Master card international and Motorola alliance MasterCard International and Motorola companies announced that each would commit resources in a joint effort to make m-commerce a reality for consumers worldwide. Motorola and MasterCard will collaborate on continuing research and development projects to assure interoperability between MasterCard’s electronic payment systems and Motorola’s wireless Internet devices and platforms. The two companies plan to develop next-generation m-commerce technologies that support the initiatives of the newly formed Global Mobile Commerce Interoperability Group (GMCIG), of which both companies are key members. The alliance also includes cooperation on a number of key initiatives to promote the benefits of m-commerce to consumers through joint marketing activities. The companies also plan to work together to adapt existing, intelligent payment systems for the mobile environment. These systems include MasterCard M/Chip(tm), its chip-based integrated credit/debit system, and Mondex(tm), MasterCard’s chip-based electronic cash payment system. Motorola’s alliance with MasterCard will enable Motorola to work closely with MasterCard’s 22,000 member financial institutions. As a result, Motorola expects to realize continued improvements in the capabilities and functionality of its existing wireless Internet devices and platforms. Both companies also will benefit from the respective experience, leadership and brand recognition of the other – Motorola with its reputation as a global communications leader and pioneer of the wireless Internet, and MasterCard as the most widely-accepted electronic payment brand in the world and a catalyst for the development of m-commerce solutions. 7) List of stakeholders— Motorola China Manufactory Products: Motorola have a range of products, which include pages, mobile phones, Internet and Internet access products. The integrated electronic system sector, we called them ‘IESS’ in Motorola, formally as known as ACCES (automotive, computer and communication components and energy sector), consists as two parts: the energy system group (ESG) and the automotive and industrial electronics group (AIEG). ESG Tannin factory has several SMT assembly lines, with high-precision mounting capability and speed, the factory is capable of producing a wide range of PCB electronics products, to meet the requirements of customers. ESG Tianjin now produces nearly 100 types of batteries of various series for Motorola’s company, V series, time port, talk about, two-way radio products and other electronic devices. The Motorola (China) factory is played an important role of Motorola’s development strategy. Suppliers: Motorola have about 700 direct supplier or indirect supplier of Motorola China for total 13,000 employees. Distributors: These are the sources for companies to deliver their products throughout the market. The primary distributors are the state funded networks and the larger distributor networks throughout the China. A key government network, sponsored by china mobile, is a key network as it sells and distributes other brands. Another strong channels is companies like Cellstar and bright point which are the world’s leading global providers of innovative, value – enhancing logistics services to the wireless communications industry. Another channel outlet is the smaller private exclusive distributorship agreements, which Motorola does not depend heavily on. These partner combinations are important for companies who depend on them to get their products to the ever-expanding market regions. Subscribers: By the year 2003, the Motorola mobile phone subscribes in China will reached 75 million, and the number will go up to 200 million by the year of 2004, but most of the market share will be taken by Motorola. The figure 2 is show in the growth of subscribers. Source: Temple University Customers: as I mentioned above, Motorola (China) separately with different customer user group, every group have their characteristics, we need try to carry out diverse of product design, plan and strategy for those various user group. Employees: Motorola has over 110,000 employees around the world, which Motorola (China) has about 13,000 employees, by the end of last year, Motorola (China) has about 700 managerial staff are Chinese, including about 200 female, which accounts 26% of total number. Government: China government structure plays an interesting role in the assumption that foreign companies will maintain dominance. Retailers: the retail distribution for the mobile phone is severely fragmented, but consolidating with industry growth and expansion. As mentioned previously, because of its dominant position, china mobile serves as a major distributor for mobile phone technology producers. Major department stores and retail outlets provide another key outlets for distribution. There is no one way to get products to consumers, as no one company has access to all of the markets in the nation, so providers must develop relationships with many types of outlets to gain market advantage. This is changing as the larger outlets and suppliers are buying up smaller retailers to consolidate their retail capabilities. 8) Marketing goals For the Motorola marketing goals, I think one of the most significant developments in business in recent years has been rapid growth of international activities. Exporting, foreign direct investment and sourcing of products and components abroad have expanded dramatically. Many firms enter new international markets make their company more competitively and new product growing more quickly. The market entry relates to the easy or difficultly with which a firm can become a member of a group of competing firms by producing a close substitute for the products they are offering. The firms must develop a range of products, assets, marketing strategy and management activities for the new market entered. Motorola will emphasis on facilities to make wireless telecom equipment, mobile phone handsets and semiconductors, it already told the largest investor in China electronics industry. Motorola will carries out a win -win development strategy from beginning and bring idea of taking China as its home and development base, to win the Chinese government and people’s heart. Example as: with development over 15 years, Motorola has made a big success in China and been turned into a famous brand. In 2000, Motorola (China) is the leading company of 1,000 high-tech companies by china high-tech enterprise evaluation centre. In 2001, Motorola (China) was the biggest foreign import-export company in China. 8.1) Corporate goals In an effort to retake global market share, Motorola is relying on its long-standing local investments, self-expressive branding campaign, and redesigned products platforms to dominate critical emerging markets. Motorola company would continue to invest all of the proceeds of the company the company made from China in expanding production and China’s accession into the world trade organization (WTO) and will sell a half of the company’s products on the international market. 9) Case at Motorola pull strategy Motorola will purchase US $10.5 billion of components from the Chinese market and will export more than US $12 billion worth of commodities at 2004. Motorola will be using Japan’s most popular 3D graphics technologies in its new mobile phones in an effort to claw back sales from market leader Nokia and rising star Samsung. 3D graphics are expected to be a standard feature on mobile phone handsets, especially. Just as with PCs, mobile devices will soon have separate processors for handling graphics because this eases the main processor’s workload and allows more complex and better looking applications to be executed. The 3D games will pull some mobile phone users to upgrade. 9.1)) Motorola push strategy Motorola setting up a new application development centre to promote wireless data services among Chinese networks. The company plans to help local telecommunications operators link up with application developers to offer quality control, engineering and logistics support as well as sales and marketing help. Mobile phone companies worldwide are moving to set up data-oriented 3G networks to boost capacity, improve coverage areas, and offer services such as 2.4-megabit-per-second wireless broadband. The data-oriented services are also expected to help make up for plunging revenue from voice calls. 10) Example of marketing communication mix — Motorola Motorola, the world’s second largest wireless phone market, held its 2003 product launch in Shanghai, China, with a line up of handsets clearly meant to appeal to buyers not just on functionality but also stylish. As Motorola has historically been perceived as engineering – driven company and its products have reflected that heritage. While that approach has yield some of the market’s hall of frame products – such as the 1996 introducing of the star TAC – today’s mobile handset market is increasingly focusing on the youth market, where designs that reflected their style s and ‘personal expression’ are key. Motorola’s product launch event in China was more that just an opportunity to release its new handsets. It was also a showcase meant to highli9ghtr the company’s new mindset and marketing strategy that should help it build market share. The Motorola campaign and the 2003 product line seek to embrace that trend. The 2003 line showed off many evolutionary products, including phones with advanced colour displays, a new 3G phones, and a new technology called ‘haptics’ that envelops the user in what is best described as a ‘vibration field’ that differs depending on the caller. The new handsets also have a strong focus on picture messaging, with many models offering built-in cameras. The company is also keeping cost and manufacturing efficiencies in perspective. Motorola is increasingly adopting the practice of reusing the same chipset and wrapping different hardware and software ‘skin’ around them to offer a different looking g product- build on products and sell it in four different ways, there by appealing to a wider range of audiences. Well, today, handsets are not only tools, there are fashion statements, and something can show with personal styles. Motorola now is appealing to there sense of style, in addition to offering advanced phone features. During that lunch, one thing is clear: this is a company that knows that brand equity and defining the brand are important factors. The 200 analysts and media who attend lunch events – every advertising surface between the airport and the hotel were covered with their ‘hello Motorola ‘ ad campaign. The product rollout was treated like a movie premier – something Motorola would never have done few years ago – featuring Motomodels, Motococktails and have course Motophones. The event clearly showed how management has completely retooled and refocused its product strategy for the better. 11) Motorola’s strategy plan As Motorola kept their intimated relationship with Chinese government from the beginning of the time when they entered Chinese market, so Chinese government always is the strongest support for the Motorola (China). The major investment focus will still be around north China’s Tianjin area where it launched it production base in 1980s. It will put over two billion Yuan (à ¯Ã‚ ¿Ã‚ ½151 million) on Tianjin based Motorola (China) electronic company with in next five years. The strategy of Motorola is not to seeking quick money returns, but also has a long-term commitment to the China market. The Motorola (China) will adhere to a principle of introducing the latest technology to Chinese market and continues operate with smooth co-operation with domestic partners in the market. The famous 2+3+3 strategy for the Motorola of Chinese operation, this strategy which include building China into a worldwide manufacturing and RD base for the telecommunications equipment giant. It includes three new growth areas including semiconductors, broadband and digital trucking systems and three $10 billions goals through 2006. Local sourcing is an important development rule for Motorola in China. Motorola hope takes part of China economic construction by enforcing this rule and strengthening its co-operation with Chinese enterprise. Motorola will choosing local company supplier, helping them improving their management, enhancing efficiency and promoting quality regulation system, or even will bring them into contract with foreign regulation system. Example as: in year 2001, Motorola had a RMB13.3 billion purchase from Chinese enterprise, including RMB 3.3 billion by overseas branches of Motorola, the amount which is much high than other foreign companies in China. For the long-standing Chinese culture and specially background (Chinese government are controlled by the communist party), so that Motorola will choose their management team locally. Example: Motorola offering a huge range of training program for their Chinese employee, by the end of 2001, Motorola has a 767 managerial employees are Chinese, which is account of 26% of the total management number. 12) Localization Knowing that consumer preference in the Chinese market is quite different from that in the US or UK market, Motorola started to localize its product development after the initial poor performance of pure ‘global’ strategy. Now Motorola adapts its models to meet the specific demand form local markets rather than simply throw the current products into the market without any adjustment. The RD centre in China successfully developed software to show the menu in Chinese and input Chinese characters. In 1999, a combination PDA/phone, which was designed by Chinese engineers, was launched in China and spread to the us and European countries. Motorola localization strategy also includes local souring. The company takes initiative in establishing relationships with local suppliers. 7 years ago, 65% of components were imported, while 69% of components are purchased locally now. Local souring brings Motorola three major benefits: lowering manufacturing cost, reducing risks from currency fluctuation, and catering to Chinese government’s requirements. 13) Advertising and promotions targeted to market groups According to my analysis above, Motorola has four target customer groups, and there are four sub-brands to respectively target the 4 market segments: time port to heavy user, accompli to technology user, V. to fashion user, and talk about to social-life lovers. Different advertisings and promotions are implemented to target these 4 specific categories, which are show in below: Figure 2. Advertising and promotions targeted to market groups How to cite Intergrated marketing communications, Papers