How Gambling Can Grow Stronger Over Time - 1237 Words

There are many different addictions. You can be addicted to almost anything, whether with substance or in activity. But there is a thought that one addiction is not as bad as another. Such as gambling. Could gambling be as bad as an addiction to alcohol? These addictions may not be related substance wise, but the effects of both addictions go hand in hand as will be shown. Some results include but are not limited to, financial ruin, legal issues, family issues, and medical issues. It will then be evident that gambling, even though it is not involving consumption, is as harmful as alcoholism. Gambling is to play games of chance for money. When done legally it is considered â€Å"gaming†. Though when people become addicted it is different, it†¦show more content†¦Quickly the bets and the debts begin to add up which leads to the gambler with unpayable bills, uncontrollable debts, maxed out credit cards, and the list goes on. The loss in bets or gambling with large sums o f money causes such results. As well gamblers are more likely to, depend on welfare, lose jobs or be underemployed, accumulate large bills due to medical and mental health treatment and lose homes or other property (Problem Gamblers and Their Finances 10). In the same way, alcohol consumes someone to the point where they spend all their money on getting alcohol. Alcohol is on the expensive side, and for simple alcohol consumptions the costs add up fast (Wolfe). In the end alcoholics end up spending money they do not have in order to feed their craving. This also leads to unpayable bills, uncontrollable debts, maxed out credit cards, and so on. Within financial ruin both gamblers and alcoholics experience nearly the same affects. Where there is a need for money, legal issues begin to arise. Gamblers are known to be involved in illegal activities to gain fast money. These crimes are to be able to pay off debts not able to be paid. Some crimes include; theft, false payment, embezzlement, and so on. A majority of gamblers have committed at least one illegal act in their lives, whether petty theft to armed robbery (Problem Gamblers and Their Finances 10). Research shows how detrimental gambling is to the economy, â€Å"A study by the National Opinion Research Center at

WALL Surname Meaning and Origin

The Wall surname has several possible meanings: a topographical surname often originally bestowed on someone who dwelled at or near a stone wall, from the Old English weall, and Latin vallum meaning wall or rampart. Often this was a wall built to fortify a town or a sea wall.  The Wall surname was also sometimes an occupational name given to a special kind of mason; a wall was one who specialized in building wall structures. This same meaning also has origins in Germany, from the middle high German wal.A topographical surname for someone who lived by a spring, from the northern Middle English walle, and Old English wà ¦lla, meaning well.In Germany the surname could indicate someone who lived near a wall, from the middle high German wal, or be a variant of the last name Wahl, meaning election or choice.In Ireland, Wall may have originally been de Valle (Gaelic  de Bhà ¡l),  meaning of the valley.Wall could also have Swedish origins, from  vall, meaning pasture or grazing ground. Surname Origin: English, Scottish, Swedish, German, Irish Alternate Surname Spellings: WALLS, WALE, WALES, WAHL, WALLENBERG, WAHLBERG  See also WALLER. Where in the World Is the WALL Surname Found? The Wall surname is found most commonly in Ireland, according to  WorldNames PublicProfiler, especially in the East and South East regions. It is also fairly prevalent in the West Midlands region of England, as well as Sweden, Canada, Australia, New Zealand and the United States.  Forebears  has the Wall last name as almost evenly common in both Ireland and Sweden. The Wall surname is fairly evenly distributed across the United States, but is especially common in North Carolina where it ranks #159. Famous People with the Last Name WALL Max Wall - English comedian and actorGarret D. Wall - New Jersey military officer and politicianWilliam Guy Wall - American painter of Irish birthArt Wall - PGA golf champion of the 1950sLucille Wall  - American actressJohn Wall  -  English Catholic Franciscan friar; martyr Genealogy Resources for the Surname WALL Wall/Walls DNA ProjectJoin over 220 researchers with the Wall surname or its variants interested in working together to combine Y-DNA testing with traditional genealogy research to sort out Wall ancestors around the world. 10 Top Databases for British GenealogyMillions of records from England, Scotland and Wales are available online in the form of digital images or transcriptions. These ten websites are a great starting point for anyone researching British ancestry. Wall Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Wall family crest or coat of arms for the Wall surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted.   Wall Family Genealogy ForumSearch this popular genealogy forum for the Wall surname to find others who might be researching your ancestors, or post your own Wall query. FamilySearch - WALL GenealogyExplore over 3.2 million historical records and lineage-linked family trees posted for the Wall surname and its variations on the free FamilySearch website, hosted by the Church of Jesus Christ of Latter-day Saints. WALL Surname Family Mailing ListsRootsWeb hosts a free mailing list for researchers of the Wall surname around the world. DistantCousin.com - WALL Genealogy Family HistoryExplore free databases and genealogy links for the last name Wall. The Wall Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Wall last name from the website of Genealogy Today. -----------------------References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

evolution v. creation Essay - 1714 Words

Evolution nbsp;nbsp;nbsp;nbsp;nbsp;Should the stork theory appear in books on reproduction? How about astrological lore in expositions on astronomy? It would be unreasonable to even consider those ridiculous concepts. This is why the idea of creation should not be considered as the answer to how life began. Rather, the theory of evolution accounts for the creation of life. Charles Darwin is credited with creating the theory of evolution. Evolution assumes that all natural forms arose from their ancestors and adapted over time to their environments, thus leading to variation. In evolution, there are many rules the environment places upon the survival of a species. â€Å"There are many misconceptions that creationists have about evolution.†¦show more content†¦To say there are no transitional fossils is simply false. The fossil record is still spotty and always will be; erosion and the rarity of conditions favorable to fossilization make that inevitable. Prinze continues, â€Å"Transi tions may occur in a small population, in a small area, and/or in a relatively short amount of time; when any of these conditions hold, the chances of finding the transitional fossils goes down.† According to Prinze, there are still many instances where excellent sequences of transitional fossils exist. Some notable examples are the transitions from reptile to mammal, from land animal to early whale, and from early ape to human. quot;The misconception about the lack of transitional fossils is perpetuated in part by a common way of thinking about categories. When people think about a category like ‘dog’ or ‘ant,’ they often subconsciously believe that there is a well-defined boundary around the categoryquot; (Isaak). In truth, categories are man-made and artificial. Nature is not constrained to follow them, and it doesnt. nbsp;nbsp;nbsp;nbsp;nbsp;Another misconception is that the theory of evolution says that life originated, and evolution proceeds, by random chance. But there is probably no other statement which is aShow MoreRelated Creationism and Public Schools Essay example960 Words   |  4 Pages Creationism and Public Schools nbsp;nbsp;nbsp;nbsp;nbsp;The issue of whether creationism should be taught in public schools, rather than evolution, is a new one. It has only been in the past fifty years that it has even been in debate. Public school science classes, when discussing the origins of life on Earth, coincided with Sunday school classes. Students learned that the Earth, universe and everything else was created in seven days, by God, as stated in the Old Testament. It was notRead MoreThe Case Of Epperson V. Arkansas953 Words   |  4 Pageswake of the Scopes trial in Tennessee, the State of Arkansas passed an â€Å"anti-evolution† statute in 1928, that made it illegal to teach the theory or doctrine that mankind ascended or descended from a lower order of animals, or to adopt or use in any such institution a textbook that teaches the doctrine or theory that mankind ascended or descended from a lower order of animal.† Forty years later, the case of Epperson v. Arkansas (1968) was argued befo re the Supreme Court. The case originated inRead MoreCreationism : A Theory Of Primordial History1585 Words   |  7 PagesOne of the most discussed and debated phenomena in the history of education is that the hypothetical concept of evolution which can be considered as a theory of primordial history, moreover with the belief of creationism. Both have had an astounded impact in the framework of contemporary education should or should not be taught in the public classroom. Evolutionists and Creationists both have their reasons why their beliefs should be taught in the public classroom. The matter of the fact is thatRead MoreThe Controversy Over Creationism And Evolution1415 Words   |  6 PagesCreationism and Evolution is a widely debated topic, especially when it comes to what is being taught in the biology classrooms in public schools today. It may be hard to imagine, but just over 100 years ago the curriculum and beliefs would have looked dramatically different. One central c ourt case that created a spark of bringing evolution to public schools was the infamous Scopes trial of 1925 in which science teacher John Scopes challenged Tennessee state law and taught evolution in his high schoolRead MoreConflicts Between Science and Religion1662 Words   |  7 PagesIn science, evolution is one of the basic templates for understanding the biology of an organism or ecological unit. Essentially, it is the change in inherited traits of a population through a process called natural selection in which only the strongest traits are appropriately adapted to the environment in question. Those traits from parents who are healthier and live longer are then passed down to future generations where the traits are amplified if the organism thrives. Evolution, then, is theRead MoreShould Religious Education Be Public Schools?1719 Words   |  7 Pageseducation. In addition, it may aid Americans to be more knowledgeable of others from different backgrounds. Creationism is thought to be a great asset to the education curriculum. Creationism is composed of parts equally religious and science (evolution). It is disadvantageous to exclude this based on its involvement with religion. Additionally, to not include the idea of a creator in our idea of the world’s conception is deemed unconstitutional and senseless. According to the First amendment,Read MoreEssay on Science V. Religion: The Scopes Monkey Trial1397 Words   |  6 Pagesfocus on in this paper, however, is Evolution. It is a theory that had been around for over half a century before the 20’s but had only more recently caught on in the US. It contradicted the Christian theory of Divine Creation as described in the Bible. This caused many religious fundamentalists to fight against it. They took their battle to the law books, and they were challenged by pro-evolution modernists in the Scopes Monkey Trial of 1925. The theory of Evolution was developed by Charles DarwinRead More Kitzmiller v. Dover Area School District Essay1635 Words   |  7 Pagesintelligent design in the instruction of biology. Intelligent design, also known as I.D., is a theory that seeks to refute the widely-accepted and scientifically-supported evolution theory. It proposes that the complexity of living things and all of their functioning parts hints at the role of an unspecified source of intelligence in their creation (Orr). For all intents and purposes, the evidence cited by I.D. supporters consists only of the holes or missing links in evolutionary theory; it is a widely-debateRead MoreScience Teachers and Professors Should Not Teach Creationism 1231 Words   |  5 Pagesso people can understand what the debate is about,† it is up to the school to teach evolution, while families or other educators should inform their children and students about creationism or any other type of creation myth or legend. As a matter of fact, a transparent explanation for this tenet efficiently emerges: the â€Å"sides† of the debate are more than two; therefore, there is no reason to consider evolution and creationism, but not the Chinese principle of â€Å"Yin and Yang† or the Greek philosophers’Read MoreThe Theory Of Evolution, Introduced By Charles Darwin,1265 Words   |  6 PagesThe theory of evolution, introduced by Charles Darwin, is the process by which populations of living organisms change and diversify over time. Evolution has been one of the most controversial topics since the very first day it was proposed. In terms of evolution, science and religion are two separate topics. However, there are some who believe in theistic evolution, which is the study of religious teachings about God (also known as creationism) that are then intermingled with the modern understanding

Analysis Of Aldous Huxley s Brave New World - 867 Words

There can only be the powerful where there are the weak; without flaw, there is no such thing as aptness. Triumph and attainment identifies authority, while outlining a structured classification of supremacy. Humans discriminate against unethical eminences thus isolating a domain of antagonism. Grievous power blossoms from the heart of centralism only to conceptualize the inexorable weakness which follows; the destruction of the individual. Aldous Huxley, an English novelist and philosopher, writes about the effects of a fictional world â€Å"under the iron curtain†. His inventive novel, Brave New World, evaluates the incompatibility between the savage and human which possess dangerous clashes to a community with resilient influences from†¦show more content†¦The scene where the director is ‘educating’ the future generation of the World State, he emphasizes the importance of this propaganda technique as, â€Å"The greatest moralizing and socializing f orce of all time.† These influential phrases are presented to the youth during sleeping hours. In addition to the way the overlord, Hitler, would give his most moving, promotional speeches in the late hours of the day to increase the authoritative power of the address onto the individuals who were viewing. Discrimination inside the World State occurs in few forms. Huxley prioritized the elimination of colored skin inside of the upper class generation of the World State citizens. Similarly, Hitler performed mass extermination of Jews during his reign, resulting in the ‘pure’ race. Another form representing the resentment against individuals with non-pure skin, demonstrating totalitarianism. John, a prime specimen of savagery, grasps the reasoning behind his stay in the World State, to be observed. In this scene, he refuses to be objectified by a crowd of paramount individuals. â€Å"The men were furious at having been tricked into behaving politely to this insign ificant fellow with the unsavory reputation and the heretical opinions. The higher their position in the hierarchy, the deeper their resentment.† (Pg. 173). These

Intergrated marketing communications Free Essays

string(32) " reached 47 billion Yuan \(\$5\." The main form of research for my assignment will be through the library and Internet. I will do research into companies that are based out there as Motorola companies will produce company reports, which can be found either on the Internet or in libraries. This section provides a detailed account of the research undertaken to complete this assignment and further, goes on to analyse the strengths and weaknesses of each particular method. We will write a custom essay sample on Intergrated marketing communications or any similar topic only for you Order Now It is used to give support of the benefits thought to be associated with each research method. With my knowledge of the Chinese markets mixed in as well, I will hopefully Produce assignment that will be unbiased and concise. Executive Summary As the number one of the foreign export-import electronic company in China, was in unique position, Motorola has established a strong infrastructure and developed powerful relationships in China. As the China become more open and developed today, all the world organisations are likely to build their business in China. As the first telecommunication company who is entry in their business in China, Motorola has successfully earned Chinese market, how does this communication skills as they used, this is the main topic of this assignments. 1) China market environment For the BBC news reports: the US businesses community see the world’s most populous country as potentially their most profitable market, and the US interests hope an open Chinese market could help pull the economy out of its present slump. Why is that? Thought it took 10 years to build a mobile user base of 10 million in China, the number of subscribers increased from 10 million to 100 million in less than four years. Currently, China mobile telecommunication market is nothing short of Stellar – no other market in the world is adding 5 million mobile subscribes a month (2001) to their customer base. China’s mobile communications market, with over 120 million user by mid-2001, has over taken the US to become the largest mobile phone market in the world. China is already the largest market for cellular phones in the world and expected to be the second largest PC market in the world. China is become the second largest telecommunication market by the end the 2003. 1.2) Economic environment — special economic zones in China China now is the biggest consumer market in the world, China have thirteen Special economic zones (SEZ), especially designed for the foreign and private owned investors. The first in Shenzhen in the province of Guangdong in 1979, since then, three further SEZS have been established in south China: Shenzhen, Zhuhai and Shantou in Guangdong, at Xiameng in province of Fujian. After 1984, China making the condition more comfortable for the foreign investment, and in 1998, Hainan Island acquired SEZ status at the same time as being promoted to being autonomous province. The SEZ are able to accept foreign investment in virtually any area of economic activity of interest to China, including all the service and production area. Since 1990, foreigners are now to engage in land development, and to install electric power and telephone service to operate utilities in one of the designated investments zones. All the technologies investments are reduced of taxation. The all of 13 SEZ zones include Dalian, Fujian, Fuzhou, Guangzhou, Hainan, Ningbo, Qingdao, Shanghai, Shantou, Tianjing, Xiamei, Zhandjiagang, and Shenzhen. Preferential administrative producedures and tax incentives would be available for the foreign investors with in economic zones. 1.3) China mobile market information Before we justified Motorola’s marketing communications plan, we need look at what kind of market do we stay in at? What is in here? As this assignment’s topic is Motorola PLC (China), So we need look at what is China mobile market current situation. As by report, China mobile communication market is developing rapidly. The number of mobile phone subscribers in China increased from 6.85 million in 1996 to 85.26 million in 2000. The year 2000 saw an additional increase of by 41.97 million, exceeding the number of new subscribers of fixed phone networks for the first time of history. From 1996 to the end of 2000, the average annual rate growth rate of mobile phone subscribes remained 95%. By the end of 2000, the population of the mobile phone hold reached 6.7%, it is estimated that the total number of mobile phone subscribers in China will reach 250 million in 2005. So that took 10 years to build a mobile user base of 10 million in China, the number of subscribers increased from 10 million to 100 million in less than four years. Wow, that is how cheerful news for the each company who want doing their business in Chinese market. 2) Organisation—Motorola (China) For the topic above that, I choose Motorola Company in China as my selected company. Motorola inc, the world’s leading company in offering integrated communications and imbedded electronics solutions, was set up in 1928, beginning from marking rectifier and motor radio, Motorola grow up in 1940s and 1950s, gradually became a transactional company in 1960s from when it began to develop its overseas market. Now, Motorola has over 110,000 employees around the world. Its operations cover wireless communication, semiconductor, automobile electronic, broad brand, Internet and Internet access products. Motorola is the leader in mobile phone, paging, two-way radio, and commercial GSM and CDMA. In 2001, the company has scored a total sales volume of US $30 billion. Motorola Company established its branch in Beijing in 1987 and registered in Tianjin Motorola semi-conductor and car appliances. In 1992, Motorola has set up Motorola (China) electronics LTD. In Tianjin has begun to produce beep-pager, mobile phone, two-way radio, wireless communication facilities, semiconductor, automobile electronics etc. Motorola is the largest foreign investor in China. Over the past 15 years, company has invested 28.5 billion Yuan ($3.4 billion, about à ¯Ã‚ ¿Ã‚ ½1.7 billion). Motorola (China) has consisted of 1 owned factory, 1 holding company, 8 RD facilities and 26 sales offices. Motorola china employs total revenue for 2002 reached 47 billion Yuan ($5. You read "Intergrated marketing communications" in category "Papers"7 billion, about à ¯Ã‚ ¿Ã‚ ½2.85 billion), up to 16 % from when was ($3.6 billion, about à ¯Ã‚ ¿Ã‚ ½1.8 billion) one of the largest exports in China. Motorola entered China at a prime time when mobile communication novel idea and no one was selling. As a result, the company enjoy success in selling its pager as tens millions of Chinese wanted convenience and symbol of social status (this is Chinese momentum and a strong emphasis on design and marketing, Motorola hold the largest market share in China, about 28%, as its brand is with best in quality, features and form factor. In 2001, Motorola Company with a total sales volume of $4.9 billion in China entered into a 1.44 billion dollars network construction and expansion contract with suppliers like China telecom and Unicom. The company has a staff about 15,000 in China. Motorola is the number one provider of micro controller products, which more than 18 percent of the global market. Motorola Company has been first in its market share in China in three consecutive years. According to the 500 strongest foreign-invested companies in China, in place of Shanghai Volkswagen, which it has kept title in nine years. Over the years, Motorola has developed a unique strategy for the emphasizing technology transfer, continuing investment and association cultures. The company has invested all its profits from china back gradually localized its China operations (nearly all Motorola China company’s Chinese, 75% of managers). At present, Motorola with eight co-invested companies in China is actively implementing various co-operation projects in the fields of new and hi-tech technology research and developments with famous universities, scientific research institutions and enterprise in China. Motorola is a major supplier of mobile communication equipment which including mobile switches, base stations and handsets for GSM and company is one of the few companies that can offer complete CDM (infrastructure and handsets). Until now, Motorola (China) has made up to 64 million (RMB) donations to China hope project, tertiary education, flood salvation and western development. The company has launched brand all of the China, Beijing, Shanghai, Guangzhou, Zhejiang, Hunan, Tianjing, Suzhou, Hainan, etc. Anywhere have mobile user there is a Motorola. 3) Motorola China mission statement Vision – To be the standard against which others are measured Mission – To make aspiration quality accessible to all Values – Quality value, service, innovation and trust Motorola is China to stay and grow. Motorola has to date invested US $34.5 billion in china and employs 13,000 people on the Chinese mainland. It is the big foreign investor industry and it is one of the biggest American investors in the Chinese market. Motorola’s relationship with Chinese government officials is continuing. Incapacity neighbour Beijing, manufacturing pagers, mobile phones, semiconductors and other wireless communications equipment. In April 1998, it moved its north Asian office from Hong Kong to Beijing. Comparing to other foreign competitors, Motorola have a long-term vision in the Chinese market. Motorola entered China in 1987 and registered in 1992 a company in Tianjin, a mu For us to fully understand the recent success of a greatest China â€Å"institution†, and how they can build upon its success, we must first examine the infrastructure of the company itself. 4) Model for Integrated Marketing Communication Integrated Marketing Communication is more than the coordination of a company’s outgoing message between different media and the consistency of the message throughout. It is an aggressive marketing plan that captures and uses an extensive amount of customer information in setting and tracking marketing strategy. Steps in an Integrated Marketing system are: 1.Customer Database an essential element to implementing Integrated Marketing that helps to segment and analyse customer-buying habits. 2.Strategies Insight from analysis of customer data is used to shape marketing, sales, and communications strategies. 3.Tactics Once the basic strategy is determined the appropriate marketing tactics can be specified which best targets the specific markets. 4.Evaluate Results Customer responses and new information about buying habits are collected and analysed to determine the effectiveness of the strategy and tactics. 5.Complete the loop. 5) Customer target of Motorola China As the Motorola has wide range of mobile products, the vary of products designed as different of user group. For the Motorola (China), I selected four diverse of target marketing groups that are: fashion user; heavy user, social life lover user and high technology user. * Fashion user Most of young generation and between age 20-40, who loves to carry the new design and functional mobile phones, and change their mobile phone frequently. They more care about their appearance of mobile phones such as size, colour and diversified functions. The advertisement for this group should trend these side of behaviour. However, the product targeting of these group are only a short life cycle, the company should to contours move forward their product design, to lead the mobile market fashion. * Heavy user Normally they are successful businessman and woman, professionals and private company owner, are aged which above 30 years old, with a higher incomer. The people in this group as show in mobile as their necessary tools for their business or jobs, not kind of fashion staff. They always are early holders of mobiles phones, for them, it is good to stick with one brand, not always change, because they don’t seems to have a time to use new manure. Therefore, for this group need have much high quality of the product and faultless customer service, also this group is much loyal in certain brands compare with other group, so it is very important to reach this group’s customer. * Social life lover user This group might not that rich, but they are very active, enjoys pup, restaurant, nightclub all those kind of staff. They like to make friends and more care about their families. A mobile phone is the best tools for them to communicate with other and keeping in touch. They may not enjoy getting a very attractive appearance or very complicate functional mobile phones; the people in this group are much sensitive to the price of the phone than other groups, because they normally do not have very higher income and only got average salary. They normally are patient to wait about sales promotions in order to get good price with good deals. For this target of view, the profit margin of mobile phones targeting for this group are focused on lower price. However, with the increasing number of the mobile phones holder, this group’s people are quickly growth and make more contribution to the growth of the market size. So, we cannot disregard the exist of this group. * Technology user This group’s customer are normally male, high educated, the age of them are between 25-50. They are very interested to try advanced technology, and always seek new mobile phones with innovative technology and wide functions. Customers in this group are more likely try some new accessories connecting to the mobile phones and other personal digital equipment, such as ‘Is this mobile phone are good to connect to the laptop or Internet or is this mobile phone have a good camera’? 6) Promotion methods – Cross promotion Sometimes the cross-promotions that happen between different industries work so well. One company actually buys the expertise of the other and opens an outlet incorporating both. Benetton and Motorola rolled out an elegant line of pagers as â€Å"fashion accessories.† The cross-promotional partners’ vision is to make the humble pager a fashion statement, with customers wearing matching clothing and pagers on their belts. Motorola persuaded Benetton to license its name and provide â€Å"creative consultation† to Motorola’s paging division, which manufactures the new devices. Motorola Pagers, in colours ranging from â€Å"raspberry purple† to â€Å"buttermilk† will be advertised on Benetton models will have the United Colours of Benetton slogan stamped on them, which both gives Motorola and Benetton an advertisement, is called moving advertisement in the China. 6.1) Master card international and Motorola alliance MasterCard International and Motorola companies announced that each would commit resources in a joint effort to make m-commerce a reality for consumers worldwide. Motorola and MasterCard will collaborate on continuing research and development projects to assure interoperability between MasterCard’s electronic payment systems and Motorola’s wireless Internet devices and platforms. The two companies plan to develop next-generation m-commerce technologies that support the initiatives of the newly formed Global Mobile Commerce Interoperability Group (GMCIG), of which both companies are key members. The alliance also includes cooperation on a number of key initiatives to promote the benefits of m-commerce to consumers through joint marketing activities. The companies also plan to work together to adapt existing, intelligent payment systems for the mobile environment. These systems include MasterCard M/Chip(tm), its chip-based integrated credit/debit system, and Mondex(tm), MasterCard’s chip-based electronic cash payment system. Motorola’s alliance with MasterCard will enable Motorola to work closely with MasterCard’s 22,000 member financial institutions. As a result, Motorola expects to realize continued improvements in the capabilities and functionality of its existing wireless Internet devices and platforms. Both companies also will benefit from the respective experience, leadership and brand recognition of the other – Motorola with its reputation as a global communications leader and pioneer of the wireless Internet, and MasterCard as the most widely-accepted electronic payment brand in the world and a catalyst for the development of m-commerce solutions. 7) List of stakeholders— Motorola China Manufactory Products: Motorola have a range of products, which include pages, mobile phones, Internet and Internet access products. The integrated electronic system sector, we called them ‘IESS’ in Motorola, formally as known as ACCES (automotive, computer and communication components and energy sector), consists as two parts: the energy system group (ESG) and the automotive and industrial electronics group (AIEG). ESG Tannin factory has several SMT assembly lines, with high-precision mounting capability and speed, the factory is capable of producing a wide range of PCB electronics products, to meet the requirements of customers. ESG Tianjin now produces nearly 100 types of batteries of various series for Motorola’s company, V series, time port, talk about, two-way radio products and other electronic devices. The Motorola (China) factory is played an important role of Motorola’s development strategy. Suppliers: Motorola have about 700 direct supplier or indirect supplier of Motorola China for total 13,000 employees. Distributors: These are the sources for companies to deliver their products throughout the market. The primary distributors are the state funded networks and the larger distributor networks throughout the China. A key government network, sponsored by china mobile, is a key network as it sells and distributes other brands. Another strong channels is companies like Cellstar and bright point which are the world’s leading global providers of innovative, value – enhancing logistics services to the wireless communications industry. Another channel outlet is the smaller private exclusive distributorship agreements, which Motorola does not depend heavily on. These partner combinations are important for companies who depend on them to get their products to the ever-expanding market regions. Subscribers: By the year 2003, the Motorola mobile phone subscribes in China will reached 75 million, and the number will go up to 200 million by the year of 2004, but most of the market share will be taken by Motorola. The figure 2 is show in the growth of subscribers. Source: Temple University Customers: as I mentioned above, Motorola (China) separately with different customer user group, every group have their characteristics, we need try to carry out diverse of product design, plan and strategy for those various user group. Employees: Motorola has over 110,000 employees around the world, which Motorola (China) has about 13,000 employees, by the end of last year, Motorola (China) has about 700 managerial staff are Chinese, including about 200 female, which accounts 26% of total number. Government: China government structure plays an interesting role in the assumption that foreign companies will maintain dominance. Retailers: the retail distribution for the mobile phone is severely fragmented, but consolidating with industry growth and expansion. As mentioned previously, because of its dominant position, china mobile serves as a major distributor for mobile phone technology producers. Major department stores and retail outlets provide another key outlets for distribution. There is no one way to get products to consumers, as no one company has access to all of the markets in the nation, so providers must develop relationships with many types of outlets to gain market advantage. This is changing as the larger outlets and suppliers are buying up smaller retailers to consolidate their retail capabilities. 8) Marketing goals For the Motorola marketing goals, I think one of the most significant developments in business in recent years has been rapid growth of international activities. Exporting, foreign direct investment and sourcing of products and components abroad have expanded dramatically. Many firms enter new international markets make their company more competitively and new product growing more quickly. The market entry relates to the easy or difficultly with which a firm can become a member of a group of competing firms by producing a close substitute for the products they are offering. The firms must develop a range of products, assets, marketing strategy and management activities for the new market entered. Motorola will emphasis on facilities to make wireless telecom equipment, mobile phone handsets and semiconductors, it already told the largest investor in China electronics industry. Motorola will carries out a win -win development strategy from beginning and bring idea of taking China as its home and development base, to win the Chinese government and people’s heart. Example as: with development over 15 years, Motorola has made a big success in China and been turned into a famous brand. In 2000, Motorola (China) is the leading company of 1,000 high-tech companies by china high-tech enterprise evaluation centre. In 2001, Motorola (China) was the biggest foreign import-export company in China. 8.1) Corporate goals In an effort to retake global market share, Motorola is relying on its long-standing local investments, self-expressive branding campaign, and redesigned products platforms to dominate critical emerging markets. Motorola company would continue to invest all of the proceeds of the company the company made from China in expanding production and China’s accession into the world trade organization (WTO) and will sell a half of the company’s products on the international market. 9) Case at Motorola pull strategy Motorola will purchase US $10.5 billion of components from the Chinese market and will export more than US $12 billion worth of commodities at 2004. Motorola will be using Japan’s most popular 3D graphics technologies in its new mobile phones in an effort to claw back sales from market leader Nokia and rising star Samsung. 3D graphics are expected to be a standard feature on mobile phone handsets, especially. Just as with PCs, mobile devices will soon have separate processors for handling graphics because this eases the main processor’s workload and allows more complex and better looking applications to be executed. The 3D games will pull some mobile phone users to upgrade. 9.1)) Motorola push strategy Motorola setting up a new application development centre to promote wireless data services among Chinese networks. The company plans to help local telecommunications operators link up with application developers to offer quality control, engineering and logistics support as well as sales and marketing help. Mobile phone companies worldwide are moving to set up data-oriented 3G networks to boost capacity, improve coverage areas, and offer services such as 2.4-megabit-per-second wireless broadband. The data-oriented services are also expected to help make up for plunging revenue from voice calls. 10) Example of marketing communication mix — Motorola Motorola, the world’s second largest wireless phone market, held its 2003 product launch in Shanghai, China, with a line up of handsets clearly meant to appeal to buyers not just on functionality but also stylish. As Motorola has historically been perceived as engineering – driven company and its products have reflected that heritage. While that approach has yield some of the market’s hall of frame products – such as the 1996 introducing of the star TAC – today’s mobile handset market is increasingly focusing on the youth market, where designs that reflected their style s and ‘personal expression’ are key. Motorola’s product launch event in China was more that just an opportunity to release its new handsets. It was also a showcase meant to highli9ghtr the company’s new mindset and marketing strategy that should help it build market share. The Motorola campaign and the 2003 product line seek to embrace that trend. The 2003 line showed off many evolutionary products, including phones with advanced colour displays, a new 3G phones, and a new technology called ‘haptics’ that envelops the user in what is best described as a ‘vibration field’ that differs depending on the caller. The new handsets also have a strong focus on picture messaging, with many models offering built-in cameras. The company is also keeping cost and manufacturing efficiencies in perspective. Motorola is increasingly adopting the practice of reusing the same chipset and wrapping different hardware and software ‘skin’ around them to offer a different looking g product- build on products and sell it in four different ways, there by appealing to a wider range of audiences. Well, today, handsets are not only tools, there are fashion statements, and something can show with personal styles. Motorola now is appealing to there sense of style, in addition to offering advanced phone features. During that lunch, one thing is clear: this is a company that knows that brand equity and defining the brand are important factors. The 200 analysts and media who attend lunch events – every advertising surface between the airport and the hotel were covered with their ‘hello Motorola ‘ ad campaign. The product rollout was treated like a movie premier – something Motorola would never have done few years ago – featuring Motomodels, Motococktails and have course Motophones. The event clearly showed how management has completely retooled and refocused its product strategy for the better. 11) Motorola’s strategy plan As Motorola kept their intimated relationship with Chinese government from the beginning of the time when they entered Chinese market, so Chinese government always is the strongest support for the Motorola (China). The major investment focus will still be around north China’s Tianjin area where it launched it production base in 1980s. It will put over two billion Yuan (à ¯Ã‚ ¿Ã‚ ½151 million) on Tianjin based Motorola (China) electronic company with in next five years. The strategy of Motorola is not to seeking quick money returns, but also has a long-term commitment to the China market. The Motorola (China) will adhere to a principle of introducing the latest technology to Chinese market and continues operate with smooth co-operation with domestic partners in the market. The famous 2+3+3 strategy for the Motorola of Chinese operation, this strategy which include building China into a worldwide manufacturing and RD base for the telecommunications equipment giant. It includes three new growth areas including semiconductors, broadband and digital trucking systems and three $10 billions goals through 2006. Local sourcing is an important development rule for Motorola in China. Motorola hope takes part of China economic construction by enforcing this rule and strengthening its co-operation with Chinese enterprise. Motorola will choosing local company supplier, helping them improving their management, enhancing efficiency and promoting quality regulation system, or even will bring them into contract with foreign regulation system. Example as: in year 2001, Motorola had a RMB13.3 billion purchase from Chinese enterprise, including RMB 3.3 billion by overseas branches of Motorola, the amount which is much high than other foreign companies in China. For the long-standing Chinese culture and specially background (Chinese government are controlled by the communist party), so that Motorola will choose their management team locally. Example: Motorola offering a huge range of training program for their Chinese employee, by the end of 2001, Motorola has a 767 managerial employees are Chinese, which is account of 26% of the total management number. 12) Localization Knowing that consumer preference in the Chinese market is quite different from that in the US or UK market, Motorola started to localize its product development after the initial poor performance of pure ‘global’ strategy. Now Motorola adapts its models to meet the specific demand form local markets rather than simply throw the current products into the market without any adjustment. The RD centre in China successfully developed software to show the menu in Chinese and input Chinese characters. In 1999, a combination PDA/phone, which was designed by Chinese engineers, was launched in China and spread to the us and European countries. Motorola localization strategy also includes local souring. The company takes initiative in establishing relationships with local suppliers. 7 years ago, 65% of components were imported, while 69% of components are purchased locally now. Local souring brings Motorola three major benefits: lowering manufacturing cost, reducing risks from currency fluctuation, and catering to Chinese government’s requirements. 13) Advertising and promotions targeted to market groups According to my analysis above, Motorola has four target customer groups, and there are four sub-brands to respectively target the 4 market segments: time port to heavy user, accompli to technology user, V. to fashion user, and talk about to social-life lovers. Different advertisings and promotions are implemented to target these 4 specific categories, which are show in below: Figure 2. Advertising and promotions targeted to market groups How to cite Intergrated marketing communications, Papers

Intergrated marketing communications Free Essays

string(32) " reached 47 billion Yuan \(\$5\." The main form of research for my assignment will be through the library and Internet. I will do research into companies that are based out there as Motorola companies will produce company reports, which can be found either on the Internet or in libraries. This section provides a detailed account of the research undertaken to complete this assignment and further, goes on to analyse the strengths and weaknesses of each particular method. We will write a custom essay sample on Intergrated marketing communications or any similar topic only for you Order Now It is used to give support of the benefits thought to be associated with each research method. With my knowledge of the Chinese markets mixed in as well, I will hopefully Produce assignment that will be unbiased and concise. Executive Summary As the number one of the foreign export-import electronic company in China, was in unique position, Motorola has established a strong infrastructure and developed powerful relationships in China. As the China become more open and developed today, all the world organisations are likely to build their business in China. As the first telecommunication company who is entry in their business in China, Motorola has successfully earned Chinese market, how does this communication skills as they used, this is the main topic of this assignments. 1) China market environment For the BBC news reports: the US businesses community see the world’s most populous country as potentially their most profitable market, and the US interests hope an open Chinese market could help pull the economy out of its present slump. Why is that? Thought it took 10 years to build a mobile user base of 10 million in China, the number of subscribers increased from 10 million to 100 million in less than four years. Currently, China mobile telecommunication market is nothing short of Stellar – no other market in the world is adding 5 million mobile subscribes a month (2001) to their customer base. China’s mobile communications market, with over 120 million user by mid-2001, has over taken the US to become the largest mobile phone market in the world. China is already the largest market for cellular phones in the world and expected to be the second largest PC market in the world. China is become the second largest telecommunication market by the end the 2003. 1.2) Economic environment — special economic zones in China China now is the biggest consumer market in the world, China have thirteen Special economic zones (SEZ), especially designed for the foreign and private owned investors. The first in Shenzhen in the province of Guangdong in 1979, since then, three further SEZS have been established in south China: Shenzhen, Zhuhai and Shantou in Guangdong, at Xiameng in province of Fujian. After 1984, China making the condition more comfortable for the foreign investment, and in 1998, Hainan Island acquired SEZ status at the same time as being promoted to being autonomous province. The SEZ are able to accept foreign investment in virtually any area of economic activity of interest to China, including all the service and production area. Since 1990, foreigners are now to engage in land development, and to install electric power and telephone service to operate utilities in one of the designated investments zones. All the technologies investments are reduced of taxation. The all of 13 SEZ zones include Dalian, Fujian, Fuzhou, Guangzhou, Hainan, Ningbo, Qingdao, Shanghai, Shantou, Tianjing, Xiamei, Zhandjiagang, and Shenzhen. Preferential administrative producedures and tax incentives would be available for the foreign investors with in economic zones. 1.3) China mobile market information Before we justified Motorola’s marketing communications plan, we need look at what kind of market do we stay in at? What is in here? As this assignment’s topic is Motorola PLC (China), So we need look at what is China mobile market current situation. As by report, China mobile communication market is developing rapidly. The number of mobile phone subscribers in China increased from 6.85 million in 1996 to 85.26 million in 2000. The year 2000 saw an additional increase of by 41.97 million, exceeding the number of new subscribers of fixed phone networks for the first time of history. From 1996 to the end of 2000, the average annual rate growth rate of mobile phone subscribes remained 95%. By the end of 2000, the population of the mobile phone hold reached 6.7%, it is estimated that the total number of mobile phone subscribers in China will reach 250 million in 2005. So that took 10 years to build a mobile user base of 10 million in China, the number of subscribers increased from 10 million to 100 million in less than four years. Wow, that is how cheerful news for the each company who want doing their business in Chinese market. 2) Organisation—Motorola (China) For the topic above that, I choose Motorola Company in China as my selected company. Motorola inc, the world’s leading company in offering integrated communications and imbedded electronics solutions, was set up in 1928, beginning from marking rectifier and motor radio, Motorola grow up in 1940s and 1950s, gradually became a transactional company in 1960s from when it began to develop its overseas market. Now, Motorola has over 110,000 employees around the world. Its operations cover wireless communication, semiconductor, automobile electronic, broad brand, Internet and Internet access products. Motorola is the leader in mobile phone, paging, two-way radio, and commercial GSM and CDMA. In 2001, the company has scored a total sales volume of US $30 billion. Motorola Company established its branch in Beijing in 1987 and registered in Tianjin Motorola semi-conductor and car appliances. In 1992, Motorola has set up Motorola (China) electronics LTD. In Tianjin has begun to produce beep-pager, mobile phone, two-way radio, wireless communication facilities, semiconductor, automobile electronics etc. Motorola is the largest foreign investor in China. Over the past 15 years, company has invested 28.5 billion Yuan ($3.4 billion, about à ¯Ã‚ ¿Ã‚ ½1.7 billion). Motorola (China) has consisted of 1 owned factory, 1 holding company, 8 RD facilities and 26 sales offices. Motorola china employs total revenue for 2002 reached 47 billion Yuan ($5. You read "Intergrated marketing communications" in category "Papers"7 billion, about à ¯Ã‚ ¿Ã‚ ½2.85 billion), up to 16 % from when was ($3.6 billion, about à ¯Ã‚ ¿Ã‚ ½1.8 billion) one of the largest exports in China. Motorola entered China at a prime time when mobile communication novel idea and no one was selling. As a result, the company enjoy success in selling its pager as tens millions of Chinese wanted convenience and symbol of social status (this is Chinese momentum and a strong emphasis on design and marketing, Motorola hold the largest market share in China, about 28%, as its brand is with best in quality, features and form factor. In 2001, Motorola Company with a total sales volume of $4.9 billion in China entered into a 1.44 billion dollars network construction and expansion contract with suppliers like China telecom and Unicom. The company has a staff about 15,000 in China. Motorola is the number one provider of micro controller products, which more than 18 percent of the global market. Motorola Company has been first in its market share in China in three consecutive years. According to the 500 strongest foreign-invested companies in China, in place of Shanghai Volkswagen, which it has kept title in nine years. Over the years, Motorola has developed a unique strategy for the emphasizing technology transfer, continuing investment and association cultures. The company has invested all its profits from china back gradually localized its China operations (nearly all Motorola China company’s Chinese, 75% of managers). At present, Motorola with eight co-invested companies in China is actively implementing various co-operation projects in the fields of new and hi-tech technology research and developments with famous universities, scientific research institutions and enterprise in China. Motorola is a major supplier of mobile communication equipment which including mobile switches, base stations and handsets for GSM and company is one of the few companies that can offer complete CDM (infrastructure and handsets). Until now, Motorola (China) has made up to 64 million (RMB) donations to China hope project, tertiary education, flood salvation and western development. The company has launched brand all of the China, Beijing, Shanghai, Guangzhou, Zhejiang, Hunan, Tianjing, Suzhou, Hainan, etc. Anywhere have mobile user there is a Motorola. 3) Motorola China mission statement Vision – To be the standard against which others are measured Mission – To make aspiration quality accessible to all Values – Quality value, service, innovation and trust Motorola is China to stay and grow. Motorola has to date invested US $34.5 billion in china and employs 13,000 people on the Chinese mainland. It is the big foreign investor industry and it is one of the biggest American investors in the Chinese market. Motorola’s relationship with Chinese government officials is continuing. Incapacity neighbour Beijing, manufacturing pagers, mobile phones, semiconductors and other wireless communications equipment. In April 1998, it moved its north Asian office from Hong Kong to Beijing. Comparing to other foreign competitors, Motorola have a long-term vision in the Chinese market. Motorola entered China in 1987 and registered in 1992 a company in Tianjin, a mu For us to fully understand the recent success of a greatest China â€Å"institution†, and how they can build upon its success, we must first examine the infrastructure of the company itself. 4) Model for Integrated Marketing Communication Integrated Marketing Communication is more than the coordination of a company’s outgoing message between different media and the consistency of the message throughout. It is an aggressive marketing plan that captures and uses an extensive amount of customer information in setting and tracking marketing strategy. Steps in an Integrated Marketing system are: 1.Customer Database an essential element to implementing Integrated Marketing that helps to segment and analyse customer-buying habits. 2.Strategies Insight from analysis of customer data is used to shape marketing, sales, and communications strategies. 3.Tactics Once the basic strategy is determined the appropriate marketing tactics can be specified which best targets the specific markets. 4.Evaluate Results Customer responses and new information about buying habits are collected and analysed to determine the effectiveness of the strategy and tactics. 5.Complete the loop. 5) Customer target of Motorola China As the Motorola has wide range of mobile products, the vary of products designed as different of user group. For the Motorola (China), I selected four diverse of target marketing groups that are: fashion user; heavy user, social life lover user and high technology user. * Fashion user Most of young generation and between age 20-40, who loves to carry the new design and functional mobile phones, and change their mobile phone frequently. They more care about their appearance of mobile phones such as size, colour and diversified functions. The advertisement for this group should trend these side of behaviour. However, the product targeting of these group are only a short life cycle, the company should to contours move forward their product design, to lead the mobile market fashion. * Heavy user Normally they are successful businessman and woman, professionals and private company owner, are aged which above 30 years old, with a higher incomer. The people in this group as show in mobile as their necessary tools for their business or jobs, not kind of fashion staff. They always are early holders of mobiles phones, for them, it is good to stick with one brand, not always change, because they don’t seems to have a time to use new manure. Therefore, for this group need have much high quality of the product and faultless customer service, also this group is much loyal in certain brands compare with other group, so it is very important to reach this group’s customer. * Social life lover user This group might not that rich, but they are very active, enjoys pup, restaurant, nightclub all those kind of staff. They like to make friends and more care about their families. A mobile phone is the best tools for them to communicate with other and keeping in touch. They may not enjoy getting a very attractive appearance or very complicate functional mobile phones; the people in this group are much sensitive to the price of the phone than other groups, because they normally do not have very higher income and only got average salary. They normally are patient to wait about sales promotions in order to get good price with good deals. For this target of view, the profit margin of mobile phones targeting for this group are focused on lower price. However, with the increasing number of the mobile phones holder, this group’s people are quickly growth and make more contribution to the growth of the market size. So, we cannot disregard the exist of this group. * Technology user This group’s customer are normally male, high educated, the age of them are between 25-50. They are very interested to try advanced technology, and always seek new mobile phones with innovative technology and wide functions. Customers in this group are more likely try some new accessories connecting to the mobile phones and other personal digital equipment, such as ‘Is this mobile phone are good to connect to the laptop or Internet or is this mobile phone have a good camera’? 6) Promotion methods – Cross promotion Sometimes the cross-promotions that happen between different industries work so well. One company actually buys the expertise of the other and opens an outlet incorporating both. Benetton and Motorola rolled out an elegant line of pagers as â€Å"fashion accessories.† The cross-promotional partners’ vision is to make the humble pager a fashion statement, with customers wearing matching clothing and pagers on their belts. Motorola persuaded Benetton to license its name and provide â€Å"creative consultation† to Motorola’s paging division, which manufactures the new devices. Motorola Pagers, in colours ranging from â€Å"raspberry purple† to â€Å"buttermilk† will be advertised on Benetton models will have the United Colours of Benetton slogan stamped on them, which both gives Motorola and Benetton an advertisement, is called moving advertisement in the China. 6.1) Master card international and Motorola alliance MasterCard International and Motorola companies announced that each would commit resources in a joint effort to make m-commerce a reality for consumers worldwide. Motorola and MasterCard will collaborate on continuing research and development projects to assure interoperability between MasterCard’s electronic payment systems and Motorola’s wireless Internet devices and platforms. The two companies plan to develop next-generation m-commerce technologies that support the initiatives of the newly formed Global Mobile Commerce Interoperability Group (GMCIG), of which both companies are key members. The alliance also includes cooperation on a number of key initiatives to promote the benefits of m-commerce to consumers through joint marketing activities. The companies also plan to work together to adapt existing, intelligent payment systems for the mobile environment. These systems include MasterCard M/Chip(tm), its chip-based integrated credit/debit system, and Mondex(tm), MasterCard’s chip-based electronic cash payment system. Motorola’s alliance with MasterCard will enable Motorola to work closely with MasterCard’s 22,000 member financial institutions. As a result, Motorola expects to realize continued improvements in the capabilities and functionality of its existing wireless Internet devices and platforms. Both companies also will benefit from the respective experience, leadership and brand recognition of the other – Motorola with its reputation as a global communications leader and pioneer of the wireless Internet, and MasterCard as the most widely-accepted electronic payment brand in the world and a catalyst for the development of m-commerce solutions. 7) List of stakeholders— Motorola China Manufactory Products: Motorola have a range of products, which include pages, mobile phones, Internet and Internet access products. The integrated electronic system sector, we called them ‘IESS’ in Motorola, formally as known as ACCES (automotive, computer and communication components and energy sector), consists as two parts: the energy system group (ESG) and the automotive and industrial electronics group (AIEG). ESG Tannin factory has several SMT assembly lines, with high-precision mounting capability and speed, the factory is capable of producing a wide range of PCB electronics products, to meet the requirements of customers. ESG Tianjin now produces nearly 100 types of batteries of various series for Motorola’s company, V series, time port, talk about, two-way radio products and other electronic devices. The Motorola (China) factory is played an important role of Motorola’s development strategy. Suppliers: Motorola have about 700 direct supplier or indirect supplier of Motorola China for total 13,000 employees. Distributors: These are the sources for companies to deliver their products throughout the market. The primary distributors are the state funded networks and the larger distributor networks throughout the China. A key government network, sponsored by china mobile, is a key network as it sells and distributes other brands. Another strong channels is companies like Cellstar and bright point which are the world’s leading global providers of innovative, value – enhancing logistics services to the wireless communications industry. Another channel outlet is the smaller private exclusive distributorship agreements, which Motorola does not depend heavily on. These partner combinations are important for companies who depend on them to get their products to the ever-expanding market regions. Subscribers: By the year 2003, the Motorola mobile phone subscribes in China will reached 75 million, and the number will go up to 200 million by the year of 2004, but most of the market share will be taken by Motorola. The figure 2 is show in the growth of subscribers. Source: Temple University Customers: as I mentioned above, Motorola (China) separately with different customer user group, every group have their characteristics, we need try to carry out diverse of product design, plan and strategy for those various user group. Employees: Motorola has over 110,000 employees around the world, which Motorola (China) has about 13,000 employees, by the end of last year, Motorola (China) has about 700 managerial staff are Chinese, including about 200 female, which accounts 26% of total number. Government: China government structure plays an interesting role in the assumption that foreign companies will maintain dominance. Retailers: the retail distribution for the mobile phone is severely fragmented, but consolidating with industry growth and expansion. As mentioned previously, because of its dominant position, china mobile serves as a major distributor for mobile phone technology producers. Major department stores and retail outlets provide another key outlets for distribution. There is no one way to get products to consumers, as no one company has access to all of the markets in the nation, so providers must develop relationships with many types of outlets to gain market advantage. This is changing as the larger outlets and suppliers are buying up smaller retailers to consolidate their retail capabilities. 8) Marketing goals For the Motorola marketing goals, I think one of the most significant developments in business in recent years has been rapid growth of international activities. Exporting, foreign direct investment and sourcing of products and components abroad have expanded dramatically. Many firms enter new international markets make their company more competitively and new product growing more quickly. The market entry relates to the easy or difficultly with which a firm can become a member of a group of competing firms by producing a close substitute for the products they are offering. The firms must develop a range of products, assets, marketing strategy and management activities for the new market entered. Motorola will emphasis on facilities to make wireless telecom equipment, mobile phone handsets and semiconductors, it already told the largest investor in China electronics industry. Motorola will carries out a win -win development strategy from beginning and bring idea of taking China as its home and development base, to win the Chinese government and people’s heart. Example as: with development over 15 years, Motorola has made a big success in China and been turned into a famous brand. In 2000, Motorola (China) is the leading company of 1,000 high-tech companies by china high-tech enterprise evaluation centre. In 2001, Motorola (China) was the biggest foreign import-export company in China. 8.1) Corporate goals In an effort to retake global market share, Motorola is relying on its long-standing local investments, self-expressive branding campaign, and redesigned products platforms to dominate critical emerging markets. Motorola company would continue to invest all of the proceeds of the company the company made from China in expanding production and China’s accession into the world trade organization (WTO) and will sell a half of the company’s products on the international market. 9) Case at Motorola pull strategy Motorola will purchase US $10.5 billion of components from the Chinese market and will export more than US $12 billion worth of commodities at 2004. Motorola will be using Japan’s most popular 3D graphics technologies in its new mobile phones in an effort to claw back sales from market leader Nokia and rising star Samsung. 3D graphics are expected to be a standard feature on mobile phone handsets, especially. Just as with PCs, mobile devices will soon have separate processors for handling graphics because this eases the main processor’s workload and allows more complex and better looking applications to be executed. The 3D games will pull some mobile phone users to upgrade. 9.1)) Motorola push strategy Motorola setting up a new application development centre to promote wireless data services among Chinese networks. The company plans to help local telecommunications operators link up with application developers to offer quality control, engineering and logistics support as well as sales and marketing help. Mobile phone companies worldwide are moving to set up data-oriented 3G networks to boost capacity, improve coverage areas, and offer services such as 2.4-megabit-per-second wireless broadband. The data-oriented services are also expected to help make up for plunging revenue from voice calls. 10) Example of marketing communication mix — Motorola Motorola, the world’s second largest wireless phone market, held its 2003 product launch in Shanghai, China, with a line up of handsets clearly meant to appeal to buyers not just on functionality but also stylish. As Motorola has historically been perceived as engineering – driven company and its products have reflected that heritage. While that approach has yield some of the market’s hall of frame products – such as the 1996 introducing of the star TAC – today’s mobile handset market is increasingly focusing on the youth market, where designs that reflected their style s and ‘personal expression’ are key. Motorola’s product launch event in China was more that just an opportunity to release its new handsets. It was also a showcase meant to highli9ghtr the company’s new mindset and marketing strategy that should help it build market share. The Motorola campaign and the 2003 product line seek to embrace that trend. The 2003 line showed off many evolutionary products, including phones with advanced colour displays, a new 3G phones, and a new technology called ‘haptics’ that envelops the user in what is best described as a ‘vibration field’ that differs depending on the caller. The new handsets also have a strong focus on picture messaging, with many models offering built-in cameras. The company is also keeping cost and manufacturing efficiencies in perspective. Motorola is increasingly adopting the practice of reusing the same chipset and wrapping different hardware and software ‘skin’ around them to offer a different looking g product- build on products and sell it in four different ways, there by appealing to a wider range of audiences. Well, today, handsets are not only tools, there are fashion statements, and something can show with personal styles. Motorola now is appealing to there sense of style, in addition to offering advanced phone features. During that lunch, one thing is clear: this is a company that knows that brand equity and defining the brand are important factors. The 200 analysts and media who attend lunch events – every advertising surface between the airport and the hotel were covered with their ‘hello Motorola ‘ ad campaign. The product rollout was treated like a movie premier – something Motorola would never have done few years ago – featuring Motomodels, Motococktails and have course Motophones. The event clearly showed how management has completely retooled and refocused its product strategy for the better. 11) Motorola’s strategy plan As Motorola kept their intimated relationship with Chinese government from the beginning of the time when they entered Chinese market, so Chinese government always is the strongest support for the Motorola (China). The major investment focus will still be around north China’s Tianjin area where it launched it production base in 1980s. It will put over two billion Yuan (à ¯Ã‚ ¿Ã‚ ½151 million) on Tianjin based Motorola (China) electronic company with in next five years. The strategy of Motorola is not to seeking quick money returns, but also has a long-term commitment to the China market. The Motorola (China) will adhere to a principle of introducing the latest technology to Chinese market and continues operate with smooth co-operation with domestic partners in the market. The famous 2+3+3 strategy for the Motorola of Chinese operation, this strategy which include building China into a worldwide manufacturing and RD base for the telecommunications equipment giant. It includes three new growth areas including semiconductors, broadband and digital trucking systems and three $10 billions goals through 2006. Local sourcing is an important development rule for Motorola in China. Motorola hope takes part of China economic construction by enforcing this rule and strengthening its co-operation with Chinese enterprise. Motorola will choosing local company supplier, helping them improving their management, enhancing efficiency and promoting quality regulation system, or even will bring them into contract with foreign regulation system. Example as: in year 2001, Motorola had a RMB13.3 billion purchase from Chinese enterprise, including RMB 3.3 billion by overseas branches of Motorola, the amount which is much high than other foreign companies in China. For the long-standing Chinese culture and specially background (Chinese government are controlled by the communist party), so that Motorola will choose their management team locally. Example: Motorola offering a huge range of training program for their Chinese employee, by the end of 2001, Motorola has a 767 managerial employees are Chinese, which is account of 26% of the total management number. 12) Localization Knowing that consumer preference in the Chinese market is quite different from that in the US or UK market, Motorola started to localize its product development after the initial poor performance of pure ‘global’ strategy. Now Motorola adapts its models to meet the specific demand form local markets rather than simply throw the current products into the market without any adjustment. The RD centre in China successfully developed software to show the menu in Chinese and input Chinese characters. In 1999, a combination PDA/phone, which was designed by Chinese engineers, was launched in China and spread to the us and European countries. Motorola localization strategy also includes local souring. The company takes initiative in establishing relationships with local suppliers. 7 years ago, 65% of components were imported, while 69% of components are purchased locally now. Local souring brings Motorola three major benefits: lowering manufacturing cost, reducing risks from currency fluctuation, and catering to Chinese government’s requirements. 13) Advertising and promotions targeted to market groups According to my analysis above, Motorola has four target customer groups, and there are four sub-brands to respectively target the 4 market segments: time port to heavy user, accompli to technology user, V. to fashion user, and talk about to social-life lovers. Different advertisings and promotions are implemented to target these 4 specific categories, which are show in below: Figure 2. Advertising and promotions targeted to market groups How to cite Intergrated marketing communications, Papers

Network And Internet Connections Essay Example For Students

Network And Internet Connections Essay The Internet is a network of networks that interconnects computers around theworld, supporting both business and residential users. In 1994, a multimediaInternet application known as the World Wide Web became popular. The higherbandwidth needs of this application have highlighted the limited Internet accessspeeds available to residential users. Even at 28.8 Kilobits per second(Kbps)the fastest residential access commonly available at the time of thiswritingthe transfer of graphical images can be frustratingly slow. Thisreport examines two enhancements to existing residential communicationsinfrastructure: Integrated Services Digital Network (ISDN), and cable televisionnetworks upgraded to pass bi-directional digital traffic (Cable Modems). Itanalyzes the potential of each enhancement to deliver Internet access toresidential users. It validates the hypothesis that upgraded cable networks candeliver residential Internet access more cost-effectively, while offering abroader range of serv ices. The research for this report consisted of casestudies of two commercial deployments of residential Internet access, eachintroduced in the spring of 1994: Continental Cablevision and PerformanceSystems International (PSI) jointly developed PSICable, an Internet accessservice deployed over upgraded cable plant in Cambridge, Massachusetts; Internex, Inc. began selling Internet access over ISDN telephone circuitsavailable from Pacific Bell. Internexs customers are residences and smallbusinesses in the Silicon Valley area south of San Francisco,California. 2.0 The Internet When a home is connected to the Internet,residential communications infrastructure serves as the last mile ofthe connection between the home computer and the rest of the computers on theInternet. This section describes the Internet technology involved in thatconnection. This section does not discuss other aspects of Internet technologyin detail; that is well done elsewhere. Rather, it focuses on the services that need to be provided for home computer users to connect to the Internet. 2.1 ISDNand upgraded cable networks will each provide different functionality (e.g. typeand speed of access) and cost profiles for Internet connections. It might seemsimple enough to figure out which option can provide the needed level of servicefor the least cost, and declare that option better. A key problemwith this approach is that it is difficult to define exactly the needed level ofservice for an Internet connection. The requirements depend on the applicationsbeing run over the connection, but these applications are constantly changing. As a result, so are the costs of meeting the applications requirements. Untilabout twenty years ago, human conversation was by far the dominant applicationrunning on the telephone network. The network was consequently optimized toprovide the type and quality of service needed for conversation. Telephonetraffic engineers measured aggregate statistical conversational patterns andsized telephone networks accordingly. Telephonys well-defined and stableservice requirements are reflected in the 3-3-3 rule of thumb reliedon by traffic engineers: the average voice call lasts three minutes, the usermakes an average of three call attempts during the peak busy hour, and the calltravels over a bidirectional 3 KHz channel. In contrast, data communications arefar more difficult to characterize. Data transmissions are generated by computerapplications. Not only do existing applications change frequently (e.g. becauseof software upgrades), but entirely new categoriessuch as Web browserscomeinto bein g quickly, adding different levels and patterns of load to existingnetworks. Researchers can barely measure these patterns as quickly as they aregenerated, let alone plan future network capacity based on them. The onegeneralization that does emerge from studies of both local and wide- area datatraffic over the years is that computer traffic is bursty. It does not flow inconstant streams; rather, the level of traffic varies widely over almostany measurement time scale (Fowler and Leland, 1991). Dynamic bandwidthallocations are therefore preferred for data traffic, since static allocationswaste unused resources and limit the flexibility to absorb bursts of traffic. .ub3ff4dcfd3cf90aaa65671be48fd06ab , .ub3ff4dcfd3cf90aaa65671be48fd06ab .postImageUrl , .ub3ff4dcfd3cf90aaa65671be48fd06ab .centered-text-area { min-height: 80px; position: relative; } .ub3ff4dcfd3cf90aaa65671be48fd06ab , .ub3ff4dcfd3cf90aaa65671be48fd06ab:hover , .ub3ff4dcfd3cf90aaa65671be48fd06ab:visited , .ub3ff4dcfd3cf90aaa65671be48fd06ab:active { border:0!important; } .ub3ff4dcfd3cf90aaa65671be48fd06ab .clearfix:after { content: ""; display: table; clear: both; } .ub3ff4dcfd3cf90aaa65671be48fd06ab { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub3ff4dcfd3cf90aaa65671be48fd06ab:active , .ub3ff4dcfd3cf90aaa65671be48fd06ab:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub3ff4dcfd3cf90aaa65671be48fd06ab .centered-text-area { width: 100%; position: relative ; } .ub3ff4dcfd3cf90aaa65671be48fd06ab .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub3ff4dcfd3cf90aaa65671be48fd06ab .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub3ff4dcfd3cf90aaa65671be48fd06ab .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub3ff4dcfd3cf90aaa65671be48fd06ab:hover .ctaButton { background-color: #34495E!important; } .ub3ff4dcfd3cf90aaa65671be48fd06ab .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub3ff4dcfd3cf90aaa65671be48fd06ab .ub3ff4dcfd3cf90aaa65671be48fd06ab-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub3ff4dcfd3cf90aaa65671be48fd06ab:after { content: ""; display: block; clear: both; } READ: As We All Filled Up The Large Room To Watch The The Interview You Coul EssayThis requirement addresses traffic patterns, but it says nothing about theabsolute level of load. How can we evaluate a system when we never know how muchcapacity is enough? In the personal computing industry, this problem is solvedby defining enough to be however much I can affordtoday, and relying on continuous price-performance improvements in digitaltechnology to increase that level in the near future. Since both of theinfrastructure upgrade options rely heavily on digital technology, anothercriteria for evaluation is the extent to which rapidly advancing technology canbe immediately reflected in improved service offerings. Cable networks satisfythese evaluation criteria more effectively than telephone networks because: Coaxial cable is a higher quality transmission medium than twisted copper wirepairs

Screenplay Analysis The Proposal Essay Example For Students

Screenplay Analysis The Proposal Essay There are several events that mark the end of the beginning of the movie, The Proposal. A key event is the approaching expiration of Margarets Visa, which would lead to an immediate deportation back to Canada. Margaret thought the scheduled meeting was to discuss about her second promotion raise and is dumbfounded to be informed of the deportation plan back to Canada due to her expired Visa. As the meeting progresses, Andrew pops in the office to fetch Margaret for an interview that was awaiting her in an adjacent office. On the sight of Andrew, Margaret gets an idea of using him to remain legally in New York at least until her Visa issue is resolved. She calls Andrew and announces to her boss that they were indeed getting married (Pete 15). She enquires from her boss if getting married was not an adequate reason for her to stay alongside her future husband since soon they would be a married couple. Although Andrew is shocked by the unexpected happenings, he is in someway persuaded by the assurances made by Margaret. When the two return to their office, Andrew informs Margaret of his decision not to marry her and Margaret blackmails him with his job. The deal is sealed when Andrew is promised of a promotion and the publication of his manuscript. When they are refereed to the immigration offices to schedule their interview, they agree it would be at that weekend in Alaska at the ninetieth birthday party of Andrews grandmother. In my view, Pete Chiarelli set this scene in a comical way with a lot of anticipation to bring out the vagueness imagination of what would ensue to the audience (Walter 39). The Other event is the meeting with Andrews family in Alaska. Margaret is informed that her reservation at the local hotel had been cancelled as she was expected to stay with Andrews family. Typical for engaged couples, Margaret and Andrew are given a room to share and this is quite uncomfortable for Margaret. Andrew opts to sleep on the floor while Margaret sleeps on the Bed. Andrews grandmother decides to give them a surprise at breakfast and while knocking at their Room, Andrew rushes to join Margaret on the bed to pretend they slept together. Margaret likes Andrews family and realizes that she had missed a lot on family time since her mother passed on when was only sixteen years. She finds out that Andrewss family was rich and Andrew had problems with his family after eavesdropping on his conversation with his father. At night, she enquires from Andrew why he was arguing with his father and Andrew decides to change the topic by informing her, his father had thought of her as attractive (Kevin 2010). Another notable event is the faking of a heart attack by Andrews grandmother after Margarets confession at the altar that the wedding was a sham. Andrew had predicted this scenario and he knew if Gammie discovered the wedding was fake she would die. An ambulance arrives to take Gammie to hospital while Andrews mother Grace and his father Joe, accompany her to the charter. Before the ambulance leaves, she opens her eyes and tells Andrew and Margaret to makeup. She lies back telling her ancestors to take her spirit and then sits upright saying her time was not yet over. Gammie then orders the pilot to take her to the airport to meet Margaret before she left. Though they could not catch up with Margaret, Gammie tells Andrew that Margaret indeed loved him and that was why she made the confession. Andrew also came to the realization that he was indeed in love with Margaret (The Hollywood Reporter 248). Question What are Margaret and Richards goals at the beginning of the script? .u16eab453dfecd177cfcd175c87a9548b , .u16eab453dfecd177cfcd175c87a9548b .postImageUrl , .u16eab453dfecd177cfcd175c87a9548b .centered-text-area { min-height: 80px; position: relative; } .u16eab453dfecd177cfcd175c87a9548b , .u16eab453dfecd177cfcd175c87a9548b:hover , .u16eab453dfecd177cfcd175c87a9548b:visited , .u16eab453dfecd177cfcd175c87a9548b:active { border:0!important; } .u16eab453dfecd177cfcd175c87a9548b .clearfix:after { content: ""; display: table; clear: both; } .u16eab453dfecd177cfcd175c87a9548b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u16eab453dfecd177cfcd175c87a9548b:active , .u16eab453dfecd177cfcd175c87a9548b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u16eab453dfecd177cfcd175c87a9548b .centered-text-area { width: 100%; position: relative ; } .u16eab453dfecd177cfcd175c87a9548b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u16eab453dfecd177cfcd175c87a9548b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u16eab453dfecd177cfcd175c87a9548b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u16eab453dfecd177cfcd175c87a9548b:hover .ctaButton { background-color: #34495E!important; } .u16eab453dfecd177cfcd175c87a9548b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u16eab453dfecd177cfcd175c87a9548b .u16eab453dfecd177cfcd175c87a9548b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u16eab453dfecd177cfcd175c87a9548b:after { content: ""; display: block; clear: both; } READ: Colomber Analysis EssayResponse As the chief editor at a New York Publishing firm, Margarets main goal is to be successful in her career and to get a huge promotional raise for her efforts. Margaret is a tough woman who after losing her parents at the tender age of sixteen grew up to become independent and determined. She does not allow anything to prevent her from achieving her goals and develops a very authoritarian character. For this reason, employees working under her hate her because they think she is too rigid on them and unnecessary strict (Lally 2009). Andrew, Margarets secretarys goals is to become an editor. Margaret has refused to promote him even after his dedicated service for three years. Andrew who comes from a wealthy family abandoned his familys wealth to chase after his dream of becoming an editor to publish his articles. At the beginning of the script, his dream appears bleak as his boss does not recognize his efforts. What obstacles, internal or external, prevent Margaret and Richard from reaching their goals during the script? The script highlights several obstacles that prevent Andrew and Margaret from reaching their goals. Margaret is faced with a deportation because her Visa is expired. She knows her departure would significantly affect her work. Andrewss obstacles are mainly from his boss Margaret who is very strict and even fires an employee (Bob) for failing to secure an interview with a prominent client (Pete 8). Margaret is very tough on all employees in the office and for some reason she does not recognize Andrews dedicated service for the last three years. Thus, she does not see the need to promote him. By refusing to publish Andrews articles she derails his dream. The writer has used real characters that the audience identifies with, and this brings out the concept of the comedy in a sensible manner (Walter 311). Question How do their goals change as the script progresses? Response When Margaret is faced with an imminent deportation, her plans take another shift and she has no choice but to blackmail her secretary Andrew into marrying her in exchange for a promotion. Andrew turns down her request and only agrees to her request when she threatens him with his Job. Eventually, they strike a mutual deal that would see Andrew agree to the marriage and Margaret agree to the promotion and the publication of his book. It is only later in Alaska that Margaret confesses the truth about their proposal to the congregation that had turned up for their sham wedding. This changes their goals as they both realize they had fallen in love with each other. This is evident when Andrew shows up in Margarets office to officially propose to her (The Hollywood Reporter 249). Three examples of actions and dialogue employed by the screenwriter to convey either Margaret or Richards personality. Every screenwriter should be in a position to bring out certain events that reveal the personality of the actors in the script (Casinghino 11). In The Proposal, Pete Chiarelli revealed the character of Margaret in the following actions; Margaret has managed to become independent through her hard work despite losing her parents at a tender age. Employees alert each other as Margaret enters the office and they send each other messages to show how they hate her because of her strictness and tough laws (Pete 4-5). Margaret is determined to remain in New York to pursue her dreams while using Andrew as her solution to her deportation problem. She advances this idea until she has managed to convince the immigration officials (Pete 15). Chiarelli also portrays Margaret as truthful and sincere. This is because even after rejecting the sham wedding by making the confession and leaving Alaska she still fulfils her promise of promoting Andrew and publishing his manuscript (Pete 98). Question How supporting characters used help us better understand the main characters? Give three specific examples. Response Pete Chiarelli uses the employees to illustrate to the audience the character of Margaret and how she is feared and loathed because of her strictness. The employees enmity towards Margaret is also evident from how they behave whenever she is around. .ue1ac2915c806f45801f232d78fbe9f00 , .ue1ac2915c806f45801f232d78fbe9f00 .postImageUrl , .ue1ac2915c806f45801f232d78fbe9f00 .centered-text-area { min-height: 80px; position: relative; } .ue1ac2915c806f45801f232d78fbe9f00 , .ue1ac2915c806f45801f232d78fbe9f00:hover , .ue1ac2915c806f45801f232d78fbe9f00:visited , .ue1ac2915c806f45801f232d78fbe9f00:active { border:0!important; } .ue1ac2915c806f45801f232d78fbe9f00 .clearfix:after { content: ""; display: table; clear: both; } .ue1ac2915c806f45801f232d78fbe9f00 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue1ac2915c806f45801f232d78fbe9f00:active , .ue1ac2915c806f45801f232d78fbe9f00:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue1ac2915c806f45801f232d78fbe9f00 .centered-text-area { width: 100%; position: relative ; } .ue1ac2915c806f45801f232d78fbe9f00 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue1ac2915c806f45801f232d78fbe9f00 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue1ac2915c806f45801f232d78fbe9f00 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue1ac2915c806f45801f232d78fbe9f00:hover .ctaButton { background-color: #34495E!important; } .ue1ac2915c806f45801f232d78fbe9f00 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue1ac2915c806f45801f232d78fbe9f00 .ue1ac2915c806f45801f232d78fbe9f00-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue1ac2915c806f45801f232d78fbe9f00:after { content: ""; display: block; clear: both; } READ: The native Cambodians EssayChiarelli also uses Joe, Andrews father to bring out the character of Andrew to the Audience. Father and son are having a difficult relationship as the father can not understand why his son left a huge empire to chase after a dream in New York City. Andrewss childhood sweetheart refused his marriage proposal because she did not want to accompany him to New York. Gammies request for Andrew to marry Margaret before she died was agreed upon because they were compassionate towards her, and they feared rejecting her proposal would send her to her grave. Bibliography: Casinghino, C. Moving Images: Making Movies, Understanding Media. Boston: Cengage Learning, 2010.Print The Hollywood Reporter, Volumes 409-410. Los Angeles: Hollywood Reporter Incorporated, 2009. Print Larry, Kevin. The proposal: Film Review. 2009. Web. 8 July 2014. http://www1.hollywoodreporter.com/hr/film-reviews/the-proposal-film-review-1003984186.story Kevin. The proposal Film analysis. 2010. Web. 8 July 2014: http://www.sexandgender.net/2010/06/30/the-proposal-film-analysis/ Synopsis for the Proposal. 2009. Web. 8 July 2014: http://www.imdb.com/title/tt1041829/synopsis Pete Chiarelli, (2006), The Proposal. Walter, Richard. Essentials of Screenwriting: The Art, Craft, and Business of Film and Television Writing. New York, N.Y: Plume, 2010. Print.